QYOU makes waves in the Caribbean with Flow deal

QYOU Media (TSXV: QYOU), the world’s leading curator of premium ‘best-of-web’ video for multiscreen distribution, has partnered with Caribbean telecommunications operator Flow to deliver curated short-form sports content via its network, Flow Sports. This is QYOU’s first deal in the Caribbean.

Via Flow’s sports network, Flow Sports – which has become the region’s go-to platform for sporting content – QYOU will deliver 13 half-hour episodes titled “Q Sports Presented by Flow Sports” featuring a mix of videos that tap into the sporting culture in and around the Caribbean. QYOU and Flow Sports have selected some of the most popular online videos from the region and around the world – including cricket, football, athletics and American sports popular in the region, interspersed with exciting feats of athleticism – to create the customized shows. Leah Marville, former Miss Barbados World, will host this engaging new content package.

“Q Sports Presented by Flow Sports” premieres Tuesday, June 13that 8:30pm ECT with a new episode every Tuesday at 8:30pm.

Sean Riley Managing Director, Flow Sports said: “In less than 18 months Flow Sports has become the most-viewed sports network in the Caribbean in part because we strive to constantly raise the bar for sports programming by delivering high quality unique sports content through new innovative formats. These 13 diverse and engaging shows are catered directly to Flow Sports’ viewers and will help us reach more sports-loving millennials in the region, wherever they chose to watch Flow Sports – at home or on the go via the Flow Sports app.”

Amory Schwartz, QYOU EVP of Sales, said: ‘’The Caribbean is home to some of the world’s greatest athletes, so it is hardly surprising that the region is a huge consumer of sports content, from English Premier League to the Davis Cup tennis and everything in between – including short-form sports moments that demonstrate some of the most thrilling skills and feats of athleticism on the planet. We’re delighted to be working with a forward thinking company like Flow that is always looking for new ways to enhance its digital portfolio and cater to the changing tastes of today’s viewers.”

We take integrated communications from conception to delivery, enabling clients to drive sales, increase brand presence, build reputation, gain investment, attract talent and boost profitability.
Broadcast Beat - Production Industry Resource