Tel Aviv, Israel Track160, the innovative performance analytics & automated video highlights solution, has announced the appointment of former UCONN men’s soccer coach Ray Reid as its Senior Strategic Advisor. Reid will focus on strengthening the company’s presence in the US market acting as the company’s brand ambassador on a mission to elevate the next generation of US soccer through the adoption of FIFA-certified technologies previously only affordable by elite clubs. 

Reid has devoted his entire career to soccer and is widely credited with helping to bring soccer to the national forefront. After 33 seasons as a head coach for the University of Connecticut and Southern Connecticut State University, Reid announced his retirement in 2021. Recognized as “Coach of the Year” four times by the National Soccer Coaches Association of America, Reid coached his teams to several championships, including the NCAA Division I Men’s Soccer Championship in 2000 and three Division II Championships (90’, 92’ and 95’). 

Reid’s announcement comes during a strategic growth phase for Track160 as the company has recently expanded its offering of elite-level performance analytics video experiences used by European pro leagues, to youth clubs and academies in the US. Track160 fuses cutting-edge video, analytics and automation technology to enable clubs to provide their coaches and players with automated performance analytics videos for every team, player & play.

Reid said: “Having experienced the challenge coaches and players face in terms of performance and analytics in my own career, I understand the potential of a tool like Track160 and the tremendous capabilities the platform offers to clubs, academies, high schools and colleges, playing a huge role in the democratization of sports, and technology access for all. I look forward to this new chapter and reaching new milestones with the Track160 platform.” 

Eyal Ben-Ari, CEO at Track160 said: “We are honored to welcome Coach Reid to Track160 and humbled that we are his platform of choice given his belief in the power of our offering to have a real impact in sports tech innovation. Ray’s unsurpassed expertise in the field, extensive industry contacts and understanding of the sports market will help drive our path to deliver real value for leagues and clubs at any level.”

About Track160

Track160 is supporting the next generation of football by driving players to become better, empowering coaches to make better decisions, and building the future through 3D football experiences in the metaverse – all through an efficient, affordable and cutting-edge suite of products.

Based on Computer Vision and proprietary Deep Learning techniques that fuel an optical tracking technology, Track160’s unique solution automatically identifies the location of multiple joints in every player’s body and tracks 3D pose and motion. This state-of-the-art data, previously only accessible to top-tier football clubs and leagues, is refined and presented in an intuitive interface that enables coaches and players to easily track performance, discover key insights and find and share video clips and highlight videos.

Track160’s automated, FIFA EPTS certified, football data analytics technology is powering a suit of products which are specially designed for clubs, leagues, schools, and academies, providing the brain behind the heart of the game: elite-level football performance and match analytics, along with action videos and game highlights – of any player, at any level.

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