Rise North America Appoints New Head of Americas and Head of Sponsorship

January 19, 2021

Rise, the award-winning advocacy group for gender diversity in broadcast media technology announces today its newly appointed Head of Americas and Head of Sponsorship for the North American chapter, which was formed in 2020. Rise welcomes Hilary Roschke as Chair of Board and Jill Porubovic as Head of Sponsorship and former Co-Chairs Serena Harris and Meghan Ross will stay on the Board.

Roschke, the new Rise North American Chair of Board, has almost 20 years of experience within the media industry in operational and strategic leadership roles. With a relentless pursuit of excellence, Roschke has been a driving force behind organizational and technological change, operational efficiency, and increased business value/ROI in the media industry. Currently, the Vice President of Strategic Operations at SDVI, under Roschke’s leadership, the group operates at the nexus of people, technology, and process to ensure optimal outcomes for SDVI, its customers, and its partners. Roschke’s commitment to mentorship will help Rise build relationships and drive North American membership and program expansion.

With a well-earned reputation as a difference-maker and builder of cultures, Porubovic, Rise’s newly appointed Head of Sponsorship for North America, has built a career of leadership success by delivering human-centered transformation across industries, including many years at Discovery. Founder of Jill Porubovic Consulting, LLC., Porubovic draws upon more than 20 years of technology and operations leadership experience and is also a trusted advisor to companies across the evolving media and entertainment space.

The experience offered by both Roschke and Porubovic will contribute tremendous expertise and value to the fantastic work already carried out by Rise, which following its expansion into North America has been led by Serena Harris, Sales Director, Annex Pro and Co-Chair Meghan Ross, formerly of Avid, Editshare and Brightcove.

Carrie Wootten, Managing Director, Rise said: “We are very excited to welcome Hilary and Jill to the Rise North American chapter. They are both extremely inspirational to women within our industry and their knowledge and experience will be invaluable to progressing the fantastic work done by Rise so far. We are very much looking forward to the year ahead and continuing to advance the Rise community within North America.”


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Senior Press Executive at Bubble Agency
A public relations professional with more than 25 years of experience with expertise in the broadcast, entertainment, and media industries, as well as the ProAV sector. Expanding into the VFX, esports, and gaming sectors.
Denise Williams
Broadcast Beat - Production Industry Resource