(Santa Monica, California–January 21, 2014) Rock Paper Scissors Editor Stewart Reeves cuts a clever :60 for Cisco via Goodby Silverstein & Partners, examining the technological circle of life that defines our modern, interconnected age. “Circle Story” opens with an image of a cat drinking milk, an everyday occurrence that triggers a remarkable chain of events. The spot ends with a man buying milk for that same cat, starting the cycle anew.
“This project presented us with a great opportunity to tell a simple story in an unconventional way” said Editor Stewart Reeves. “Goodby Silverstein and Partners offered up an exciting concept and we had a fantastic time collaborating with the director and agency creatives to execute that concept.”
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