Rock Paper Scissors’ SoundWhale Solution


SoundWhale operates as a remote collaboration solution for audio post and music production that allows users to create content and exchange ideas during a session. This solution is meant for clients and collaborators that cannot be in the same room. Users can connect over the network and listen to the same audio, communicate, and make changes during the creative process in realtime. Mix reviews for tv and film can also happen from a distance as the client will receive a live audio mix that’s locked to picture. Any changes to the mix will occur in realtime as the client gives direction to the mix engineer. SoundWhale will be an exhibitor at the 2020 NAB Show this April in Las Vegas.


SoundWhale Founder And CEO, Ameen Abdulla


To know more about SoundWhale, the founder and CEO of Soundwhale, Ameen Abdulla has said that “Video collaboration is happening so fast, but why do I have to sit there and wait for an audio file?” This is a question audio post engineer Ameen has asked himself over the years, working with LA-based clients from his Minneapolis studio. He recounts his frustrations at trying to find a method for real-time remote mix approval. “Nothing worked. We tried so many things from expensive hardware boxes to existing software, but we couldn’t get around network and routing issues. Delays were just too big. Quality was too compressed.”

As Abdulla’s frustrations grew so, fortunately, did faster internet speeds, unlocking a range of new potential uses for streaming media, and it was from here that the idea for Soundwhale was born. Soundwhale is essentially a streaming studio platform that allows users to take control of their mix, lock it to the picture and stream it to clients and collaborators for real time direction and changes.

“It wasn’t until 2015 that I first saw I had to make this,” Abdulla recalls, “It should be here by now, I thought to myself, but it’s been overlooked.” At this point, he observes, everyone was migrating to the cloud, but he soon discovered that cloud-based workflows didn’t work well for audio file streaming due to latency issues. “Cloud-based software works well for a lot of scenarios, but if you’re working in a session that requires instant feedback, you can’t deal with even a couple of second’s delay.”

The streaming had to have minimal latency, high quality and work across devices. It also needed to connect seamlessly to audio software such as Pro Logic or Pro Tools. “We also wanted to be able to tap into mobile users who can’t be in front of their computers,” Abdulla says. “They can get the video streamed straight to their phone with about a second latency.”

The software development for the product took place at a small streaming company in Kiev, which came recommended by a colleague. Throughout this process, Abdulla, who is self-financing this venture – tested Soundwhale out on clients – a handful of US cable shows, commercial productions even a couple of film mixes.

“We’ve tried it out on lots of commercials with voice-overs, because if you’re a voice talent right now, you probably have a set-up at home, because it’s so cheap to do – all you need is digital audio and decent room treatment”. Some studios however, have taken the view that the Soundwhale software is an unwelcome disruptor in the market, according to Abdulla. “They say, ‘Why are you taking money away from us? You’re one of us!’ But the way I see it is that I’m adding value for remote reviews – you can use it for reviewing as well as recording,” he says.

The resulting product, which has just come out of beta, was unveiled at IBC in September at one of the new exhibitor pods that straddle the corridors between Halls 7 and 8. The software also launched later that month for MacOS and iOS. The streaming version of the product, which enables users to connect their hardware and software to another user, is free, while a middle version, designed for producers and agencies, which allows users to record inside it, is available to license at £14 per month.

The fully-fledged version for audio post producers is £23 per month. Given the two years the product spent in development, and the legal and technical hurdles Abdulla faced, this price structure seems generous, but it reflects his aim to “just get people to use it”. He adds: “Money is not the motivator here, it’s more about disruption and doing something to make work faster and keep up with all the other types of video collaboration.”



Make sure to visit the SoundWhale exhibit during the 2020 NAB Show at booth # SL9430.

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