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Roger and Big Machine Announce Merger


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Top Row (L – R): Sean Owolo and Terence Lee
Bottom Row (L – R): Steve Petersen, Ken Carlson, Josh Libitsky, and Dane Macbeth

Creative agency Roger and full-service production company Big Machine announced a strategic merger today that will expand the creative capabilities for their respective agency, brand, and entertainment clients. The LA-based studios will retain the Roger name and continue all operations at their newly renovated facility in the Silver Lake neighborhood of Los Angeles. Representing Roger in the business partnership is Terence Lee, creative director, Dane Macbeth, creative director, and Josh Libitsky, executive producer; and Steve Petersen, director, Ken Carlson, creative director, and Sean Owolo, business development, for Big Machine.

With expanded creative firepower, Roger aims to set a new benchmark for multidisciplinary creative studios, offering the best in talent and resources for projects that require branding, design, animation, VFX, VR/AR, live-action, and content development.

“Big Machine and Roger have always looked at ways to partner on projects and organically expand our reach into new markets,” says Lee. “We just genuinely click as creatives and as friends, and share a vision for what it takes to bring together talent, ideas, and resources to create awesome work.”

“We saw a tremendous opportunity to make an impact within the industry in a way that wouldn’t be possible without joining forces,” adds Owolo. “Roger’s breakthrough creative for major brands and Big Machine’s Emmy-winning content know-how allow us to offer our clients a truly complete package for every aspect of their brand.”

Since the merger, the studio is already embarking on a number of projects, including major creative campaigns for Disney and Sony Pictures.

Custom-designed from the ground up to foster a collaborative working environment, Roger’s new 6,500-square-foot studio includes four private offices, three editing suites, two conference rooms, an empty shooting space for green screen work, a kitchen, and lounge.

“Existing clients will appreciate the breadth of experience we have under one roof now,” concludes Libitsky. “We can assemble highly strategic and super-talented teams tailored to a specific project — or combine all of our resources in tandem to develop a fully integrated experience from the top down. We’re equally excited about how the merger positions us to explore and experiment with new mediums and areas of business.”


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