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Ross Video and Adder Repeat Winning Formula at NAB


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After a successful NAB last year, when much of its stand was powered by Adder Technology’s innovative KVM products, Ross Video decided to take the winning formula back to its new Customer Experience Centre and EMEA headquarters in Reading, UK. The ADDERView DDX30 KVM matrix switch systems now power its new state-of-the-art demo suite in the new premises, delivering an awe-inspiring viewer experience.

Ross Video is returning to NAB 2018 (booth SL3305) ready to make a similar impact, supported by Adder’s DDX systems. With these in place, Ross Video will be able to easily switch between, and control the numerous computers required to demonstrate the breadth of features it offers.

Stuart Russell, Ross Video’s senior communications manager, said, “We are extremely proud of our new EMEA home in Reading; it reflects our innovative and forward-looking approach. Adder’s technology is enabling us to use our demo suite as a showcase for the most comprehensive range of broadcast technology solutions in the market.”

“It is only natural for us to want to replicate this at NAB 2018, building even further on last year’s complex setups. We want to give visitors a hands-on experience of the power of the Ross ecosystem; the DDX systems from Adder definitely make this task a lot easier and smoother.”

Caleb Hooper, vice president of business development and product marketing, Adder Technology, added, “The partnership between our companies ensures that we are not only able to offer Ross Video access to the Adder technical team to come up with solutions where there is a definite need for KVM, but we can also proactively engage with its customers and prospects who are likely to also have a KVM requirement. We were extremely impressed with the company’s plan for its NAB booth and felt that our products were the ideal solution to help them overcome the hurdles they faced along the way. We are sure that all those that visit the Ross Video booth at NAB this year will be extremely impressed by what they see.”


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