Run the 4K 4Charity For CARE at #IBC2015!

250px-ETI_Logo_beveled_smallElemental Technologies, the leading supplier of software-defined video solutions for multi-screen content delivery (see:, with co-founding sponsor Ericsson (see: brings us the sponsored 4K 4Charity Fun Run at IBC2015! The race is available to all registered IBC2015 attendees and the proceeds will be designated to CARE (see:, a leading humanitarian organization that fights global poverty. CARE focuses on community-based efforts to improve basic education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity, and protect natural resources.Care_sign

The 4K 4Charity Fun Run will start at 7:30 a.m. on Saturday, September 12th and loop through Amstel Park, which is walking distance from the southeast corner of the RAI Exhibition and Conference Center complex (Europaplein, 1078 GZ Amsterdam, Netherlands). After completing the race, participants can celebrate the event over light snacks and beverages! Also, the 4K 4Charity Corporate Challenge is a new way for registrants to share the experience with colleagues and increase giving. A leader board on the website will track the top 10 companies by number of registrations and amount of donations. Learn more at

newsletter_4k4charity_0914“Participation has grown dramatically since the first 4K 4Charity Fun Run in Amsterdam last year,” said Laura Barber, senior manager publicity and events for Elemental. “We’ve incorporated great feedback from prior runs and added new giving opportunities to improve the runner experience for the event at IBC2015. Sign up today to take part in what is becoming an invigorating and special tradition!”

Just this past NAB2015 the 4K 4Charity Fun Run raised more than $35,000.00 in helping CARE fight global poverty! So, this feel good event for charity is worth the sweat and burn for the cause of CARE is limitless.


About the 4K 4Charity Fun Run- The 4K 4Charity Fun Run Series commemorates major Ultra HD achievements by the global media and entertainment industry and the technology vendors who support it. Open to registered attendees at select industry tradeshows, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment. To date, this event has raised more than $60,000 for global charities, including OXFAM International and Heifer International as well as local charities, such as The Shade Tree.

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Matthew has worked in both the private sector and in higher education for over 25 years. He specializes in the areas of digital media project management, broadcast engineering and media production. Matthew has extensive knowledge in digital post production, digital asset management, digital cinema production, and broadcast facility integration. Mr. Harchick actively researches state of the art broadcast, cutting edge digital cinema and smart audio visual technologies for client implementation and is available for your consultation needs.

Matt and his family currently reside in the Washington, D.C metro area.
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