SAM to Demonstrate Combined News and Sports Leadership at New York’s SVG Summit and NewsTECH Forum

New York, 11 December 2017 — SAM (Snell Advanced Media) today announces that it will demonstrate leadership in sports and news video production and distribution through taking part in both SVG Summit and NewsTECH Forum events in New York, December 11-12.

“Attending these two important events allows us to showcase how our combined leadership in both news and sports enables operators to meet the challenges of producing and distributing video now and into the future,” said Sandra White, SAM VP of Sales for North America.

“Innovations we will discuss at the events include remote production including cloud-based services, 360 and virtual reality (VR) and ‘everything to anything’ distribution. We will highlight how these innovations ensure that operators can continue to provide consumers with the exciting news and sports services that drive subscription revenues and mitigate churn,” concluded White.

At the SVG Summit, Danny Peters, Director of Creative Services for SAM, will demonstrate LiveTouch and Matt Zajicek, SAM Product Manager, will also be on hand to explain why LiveTouch was chosen for some of the most demanding replay and highlight environments as required by Formula One and NFL. SAM will also discuss how it is driving industry innovation by helping sports broadcasters to lead on UHD production, 360 and VR, remote cloud-based production as well as automate highlights and replay functionalities. SAM’s replay and highlights innovations are evidenced most strongly by winning a prestigious IBC Innovation Award for working alongside BT Sport to deliver the UEFA Champions League Final 2017 in HD with 4K, Dolby Atmos sound and a 12 camera 360-degree operation.

Lew Blanchette, Senior Technologist at SAM will be taking part in the NewsTECH Forum “Digital Chiefs on the Multiplatform News Jungle” panel (11:30am, 12th December), which will explore the challenges and opportunities facing digital production workflows for multiplatform news. Throughout the NewsTECH event, SAM will showcase how its solutions are empowering operators to meet the challenges of the 21st Century newsroom. This includes efficiently providing the highly flexible ‘everything to anything’ access with added personalized, up-to-date news and sports coverage, as well as driving cloud-based collaboration among journalists and broadcasters.

We take integrated communications from conception to delivery, enabling clients to drive sales, increase brand presence, build reputation, gain investment, attract talent and boost profitability.
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