Senior PPC Specialist
About the Job
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Bonneville International is an integrated media company, providing advertising and digital marketing solutions across 22 radio stations in Seattle, Phoenix, Denver, Sacramento, San Francisco, and Salt Lake City, along with the NBC Affiliate TV station, KSL TV 5, in Salt Lake. As a leader in broadcasting and advertising for over 50 years, our purpose is to build up, connect, inform, and celebrate communities and families across our markets. We’re proud of our history, and we want talented people to join us as we continue to grow!
The Senior PPC Specialist is responsible for the execution, optimization, and management of all PPC campaigns run through Google Ads across all of Bonneville, including Search, YouTube, & Mobile App promotion, to enable the delivery of impactful results for Bonneville’s clients. We are looking for someone who can maintain a laser-like focus on setting and achieving high-level results while still possessing a detailed and analytic mindset to provide unique and compelling insights.
Launch and optimize various PPC campaigns and oversee our various MCC accounts.
Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
Track KPIs to assess performance and pinpoint issues and produce reports for management (e.g. dashboards)
Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behavior and adjusting strategy to capture market demand
Collaborate with other markets & teams to ensure campaign goals and expectations are met.
Act as the main point of contact for internal departments regarding SEM. Guided by your Digital Marketing Manager, you will spearhead collaboration, facilitate discussions, planning, and project management
Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights
REQUIRED SKILLS & EXPERIENCE:
3+ years of PPC marketing experience with Google Ads
Proven expertise CRO, and remarketing strategies
Knowledge of Google tools such as Google Analytics, Google Keyword Planner, Google Tag Manager etc.
Proven expertise in running Search, Display, YouTube, and Mobile App Promotion campaigns.
Strong analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
A self-driven and reliable problem solver that can work efficiently with little to no supervision
Positive, flexible, and well organized to thrive in a fast-paced environment and meet challenging deadlines
Google Analytics and Google Ads Certified is a plus.
Health & dental insurance
401k retirement plan + employer contribution
Very flexible schedule
Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.