Sennheiser and UBMS Host Broadcast Solutions Event in Dubai for Industry Professionals in MEA

Dubai, United Arab Emirates- 23 November, 2015: Sennheiser, in conjunction with UAE-based regional reseller partner United Broadcast & Media Solutions (UBMS) successfully hosted a workshop in Dubai on the 12th of November, 2015. Titled ‘Broadcast Sound Perfected’, the event aimed at informing and educating customers from the broadcast industry on the latest solutions from Sennheiser’s ENG, studio and outside broadcasting (OB) product ranges.

Sennheiser and UBMS ‘Broadcast Sound Perfected’ event in Dubai
Sennheiser and UBMS ‘Broadcast Sound Perfected’ event in Dubai

Ryan Burr, Technical Sales Manager at Sennheiser Middle East stated that this broadcast- specific event followed the success of the ‘Business Communications Day’ which Sennheiser held in September. “By focusing on a particular market vertical, we are able to address specific customer requirements which make these events very beneficial for attendees. In addition to product demonstrations, we deliver presentations that inform them about the latest trends in the industry,” he said.


Ryan was joined by John McGregor, Business Development Manager and Salam Askar, Area Sales Manager UAE & KSA of Sennheiser’s regional team as well as members of UBMS. The event featured presentations and hands-on demonstrations of a number of Sennheiser broadcast solution among which were the AVX wireless microphone system, the flagship Digital 9000 system and the Esfera 5.1 microphone system. “We wanted to highlight solutions which touched upon every aspect of the broadcast process, thus giving attendees a comprehensive overview of the value we are capable of delivering at every stage,” said Ryan.


Sennheiser AVX is a powerful plug and play wireless microphone system which automatically configures to the best settings, enabling the set-up of stress-free audio capture in seconds. The Digital 9000 is a state of the art all-digital wireless system that can transmit completely uncompressed audio, artifact-free and with superb dynamics and has been designed for broadcasting professionals, musical theatres and high-profile live audio events. Finally, the Esfera 5.1 is a system which delivers reliable and uncomplicated 5.1 HD audio. The system can be quickly installed and supports an extensive range of customizable deployment scenarios and offers the flexibility of converting two audio channels to 5.1 either onsite or after transmission to local broadcasters. All these microphone systems were connected to Neumann’s range of active studio monitors, giving attendees a chance to experience first-hand the outstanding sound quality of these solutions.


Commenting on the benefits of attending the event, Leo Tucker-Brown, Engineering Supervisor at CNN said, “Such workshops provide us with a lot more information than is available on a webpage or brochure. It was also a good opportunity to get together with like-minded industry professionals to see and hear the latest. This gave us a chance to discuss ideas and examine the future of sound recording and audio engineering.”


Peter Kyriakos, Head of Marketing at UBMS added, “UBMS has always been committed to educating the industry on how to use the latest technologies in an efficient and effective manner and this Sennheiser workshop is testament to that fact. We pride ourselves in the notion that we are not just selling the latest equipment and solutions, but we are also providing our valued clients with an avenue in which they can increase their skill set and confidence. We believe that when our customers succeed we succeed. UBMS conducts many free of charge workshops such as this one and quite frankly speaking the overwhelming positive responses we receive from professionals in our industry further encourages us to keep our training academy running at full steam which ultimately allows UBMS to not only provide excellent products at competitive prices, but also after sales services and trainings which add value to our customers.”


About Sennheiser

Audio specialist Sennheiser is one of the world’s leading manufacturers of headphones, microphones and wireless transmission systems. Based in Wedemark near Hanover, Germany, Sennheiser operates its own production facilities in Germany, Ireland and the USA and is active in more than 50 countries. With 18 sales subsidiaries and long-established trading partners, the company supplies innovative products and cutting-edge audio solutions that are optimally tailored to its customers’ needs. Sennheiser is a family owned company that was founded in 1945 and which today has 2,700 employees around the world that share a passion for audio technology. Since 2013, Sennheiser has been managed by Daniel Sennheiser and Dr. Andreas Sennheiser, the third generation of the family to run the company. In 2014, the Sennheiser Group had sales totalling €635 million.


Contact Details

Ryan Burr

Technical Sales Manager

Sennheiser Middle East

Phone: +9714 299 4004



Media Contact:

Ian Saldanha

PR Consultant


Mobile:+97155 450 6073


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