SF Marketing Appoints André Gagnon as Director of Technical and Professional Services

Montreal, Quebec, Canada (December 12, 2022) — Poised to enter its 45th year as the premiere go-to-market service provider in the Canadian Pro AV market, SF Marketing Inc. (SFM) is pleased to announce the appointment of André Gagnon as Director of Technical and Professional Services. In his new role leading the company’s Technical Application Group, he will continue to refine the industry-leading support functions for which the SFM team is renowned, as well as spearhead the continued development of the company’s Professional Services offerings.

André brings extensive sales and management and complete AV solutions design experience to SFM, as well as a deep specialized knowledge of videoconferencing solutions. A 19-year industry veteran, he has been at the forefront of the industry’s trajectory from hardware-based solutions to the software-powered ecosystems of today.

Personable, passionate, and driven, André has an extensive network of relationships spanning across manufacturers, integrators, and end-users, which enables him to have a keen understanding of the importance and effectiveness of services at all levels of the value chain. He is also an AVSO specialist, putting him in a perfect position to understand and improve ongoing solution offerings and related services for Federal Government agencies.

André Gagnon’s previous positions include Sales Director for international AV integration powerhouse Solotech.

“Through a single-point of contact with the Technical and Professional Services Solutions team here at SFM, we want to be able to offer training to our key partners, while accompanying and supporting them in their technical installation challenges and help them to deliver the best end-user experiences by taking advantage of the expertise of our uniquely talented and highly qualified team, ” says André Gagnon.

Conceived as a resource for SFM’s manufacturer and integrator partners, SFM’s Professional Services will allow channel partners to tap into SFM’s deep application and technology-specific knowledge and resources.

Randal Tucker, President & CEO at SFM, further reiterates the important mission and placement of SFM’s Professional Services in the value chain by adding, “The ultimate goal is to ensure the delivery of consistently excellent experiences for the end users of the hardware, software, and interconnect products in which they’ve invested. For integrators, SFM’s Professional Services will assist them in keeping design, installation, and post-installation support costs under control. For manufacturers, these same services will help ensure that their hardware and software solutions function as intended within the real-world, multi-vendor contexts in which they are deployed.”

About SFM

SFM provides customized go-to-market solutions and services to global brands within the audiovisual, live entertainment, and media production industries. In addition to traditional wholesale distribution services, the company offers an array of enhanced services designed to help suppliers and customers achieve their full market potential. For more information, visit



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