Cambridge, UK, 23rd April 2020: Pixel Power is hosting a massive personalised customer engagement programme with a series of over a hundred one-to-one online meetings over the next six weeks. The aim is to replicate the best and most important aspects of a tradeshow – conversations with customers about their projects and how our technology can help.
“Listening to our customers’ needs is at the heart of what we have always done at Pixel Power – it’s why we are trusted to deliver on what we say we will”, explained James Gilbert, CEO, Pixel Power. “At this time of global lockdown and with all tradeshows either cancelled or postponed, we wanted to find an alternative method to replicate those confidential one-to-one meetings between our customers and technology colleagues”
“We believe that this ‘new normal’ offers new opportunities too. Software defined, virtualizable playout solutions enable broadcasters to be very flexibile very quickly and we are already witnessing this with existing installations. While this is a challenging time for us all, we are busy helping customers manage playout infrastructure in ways that were just dreams only a couple of years ago. Their investments in virtualizable, flexible master control playout are paying off”.
Showtime Pixel Power is replacing social-distancing with social-connecting while maintaining the physical distancing measures in place throughout the world. The Showtime Pixel Power programme delivers hundreds of one-to-one online meetings that bring together end users, product managers, development engineers and business owners to discuss exactly what they would have discussed at tradeshows like NAB.
Gilbert continued, “Our calendars are filled with online demos, videos and webinars, so the value of our Showtime meetings is connecting with people one-to-one. Mass marketed webinars are useful but nothing beats personal communication. These online meetings are crucial for us to continue listening to our customer’s plans and goals and offer them support and innovative solutions.”
About Pixel Power, a Rohde & Schwarz Company
Pixel Power develops software-defined, virtualizable, solutions for broadcast playout, automation, master control, graphics & branding used in linear television channels, OTT and VOD. Our award-winning branding and promotions systems, graphics-enabled master control switchers and sophisticated switchable graphics production systems allow producers to deliver dynamic live and pre-recorded content for any SD, HD, 4k, mobile, online or interactive application.
Pixel Power has 33 years’ experience of engineering prowess and dedication to customer support that has made it the industry’s first choice in graphics, branding and playout. With more than 2500 installations worldwide, customers including market-leading broadcasters such as BBC, Ericsson, ITV, SWR, WDR, TV2 Norway, Danmarks Radio, TV5 Monde, CBC, Disney, Discovery, ESPN, ViaSat and Sky.
Name: Jennie Marwick-Evans
Company: Manor Marketing
Email: [email protected]
Tel: +44 7748 636171
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