Sigma Heads to Adorama INSPIRE to Support the Creative Community

Elevate your photography skills at a Sigma hosted Adorama INSPIRE workshop; Test-drive the latest Global Vision Art and Contemporary lenses and take advantage of special promo pricing at Adorama INSPIRE Expo

Ronkonkoma, NY – June 7, 2018 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced its participation in Adorama INSPIRE, a brand new, weeklong event filled with designed-to-share experiences for visual storytellers. Offering education, inspiration, a networking platform and hands-on gear testing, Adorama INSPIRE will take place June 25th through July 1st in and around New York City and features prominent industry creatives including Sigma Pros and many more.

INSPIRE: Capturing Adventure in the Great Outdoors with Sigma Pro Liam Doran

Kicking off the Adorama INSPIRE event is renowned adventure photographer Liam Doran’s session on Outdoor Sports and Travel Photography. A Sigma Pro veteran, Liam will share his secrets to capturing his most iconic images and commercial covers including the gear used, lens choices for each image, camera settings and timing.

When: June 25th from 10:00am-12:00pm

Where: Union Square Ballroom (27 Union Square West, New York, NY 10003)

Cost: FREE

An outdoor sports and adventure travel photographer based in Colorado, Liam’s work covers all aspects of outdoor mountain life including skiing, biking, trail running and fly-fishing as well as travel and lifestyle. His images appear regularly in commercial advertising and in today’s top magazines including Powder, Outside, Ski, Skiing, Trail Runner, Mountain Magazine and more. For more information, visit his website at or follow him on Instagram at @liamdoranphotography.

Register here:

INSPIRE: Central Park Zoo Shoot with Sigma Pro David FitzSimmons

Adorama INSPIRE attendees are invited to come to the Central Park Zoo where Sigma Pro and noted animal photographer David FitzSimmons will be leading a photo shoot. David will share his tips and tricks for photographing animals in a zoo setting. As part of the Sigma sponsored workshop, attendees will have the opportunity to borrow Sigma lenses for the shoot and get feedback from a Sigma Pro (please bring photo ID, camera and memory card).

When: June 28th from 10:00am-1:00pm

Where: Central Park Zoo (E 64th St & 5th Ave New York, NY 10021)

Cost: $20

David FitzSimmons is an award-winning photographer and writer. He has photographed and written for various magazines, including Outdoor Photographer, Popular Photography, Professional Photographer and Shutterbug. David’s most recent publications include Animals of Ohio’s Ponds and Vernal Pools, Curious Critters, Curious Critter Volume Two and Curious Critters Marine, which have won multiple national book awards and sold over 100,000 copies. For more information, visit his website at

Register here:

Get Hands-On with the Latest Sigma Global Vision Lenses at the Adorama INSPIRE Expo

Come to the Sigma booth and check out the full line of Sigma Global Vision Art and Contemporary lenses. Sigma technical representative Marc Farb will be available to answer your questions and highlight features and benefits of the latest Sigma glass. Sigma will also be offering a special promo on select lenses during the expo.

When: Friday, June 29th from 10am-5pm & Sunday, July 1st from 10am-5pm*

Where: Metropolitan Pavilion (125 W 18th St New York, NY 10011)

Cost: FREE

*The Adorama INSPIRE Expo will be closed Saturday, June 30th.

Register to attend on Friday, June 29:

Register to attend on Sunday, July 1:

Adorama INSPIRE Event Schedule:

ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it’s one of the world’s largest photography, video, audio and computer retailers. Serving customers for more than 40 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama’s vast product offerings encompass professional video and audio, connected home, musical instruments and more, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Business Solutions; professional equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education via online channels such as the popular AdoramaTV on YouTube. Visit Adorama at

About Sigma Corporation

Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning cine and camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.

In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last.

Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.

For information about Sigma, please visit or follow the company on Sigma Blog, Twitter, Instagram and Facebook.

Press Contact

Anya Nelson

Zazil Media Group for Sigma Corporation of America

(p) 617-817-6559



© Sigma Pro David FitzSimmons


© Sigma Pro Liam Doran




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