SIM Group Promotes Chris Parker and Bill DeRonde to Key Executive Positions

Sim_Digital Final for white bgParker, as Chief Business Development Officer, and DeRonde, as President of Post Production, will work to integrate the company’s production and post-production operations across the U.S. and Canada.

Los Angeles —The SIM Group today announces the promotion of two senior executives: Chris Parker will serve as Chief Business Development Officer and Bill DeRonde will act as President of Post Production. The strategic moves will unify the company’s North American operating units that service film and television productions with everything from camera rental and grip and lighting packages to a full range of post-production services.

Parker, as CBDO, will manage SIM Group’s entire umbrella of services. “We’ve brought together an incredible group of companies, which, collectively, represent an unprecedented resource to film and TV producers,” says Parker. “I am very excited to continue working with the talented professionals at SIM to ensure the industry fully benefits from our unique ability to service shows from script to screen.”

Chris Parker
Chris Parker

Parker joined SIM Group in 2009 through its acquisition of Bling Digital, a company he co-founded. Under his leadership, Bling Digital pioneered the development of digital cinema workflows while servicing film and television productions globally.

DeRonde, founder and President of Chainsaw, will oversee the five post-production service providers in the group – Bling Digital, Chainsaw, Post Factory NY, Tattersall Sound & Picture and Pixel Underground – and increase their growth, diversification, integration and collaboration company wide.

DeRonde, A five-time Emmy Award-winning editor, began Chainsaw in 1996 and built the company into one of the largest independent post-production service providers in Los Angeles, whose credit list includes American Idol, The Academy Awards, The Prime Time Emmy Awards, Game of Thrones and Madam Secretary. Chainsaw joined the SIM Group in 2014.

Moving forward, both executives will focus on unifying the SIM brand to ensure the client experience remains consistent across all divisions. “I’m excited,” says DeRonde, “We have great people and I see enormous potential for our company.”

Bill DeRonde
Bill DeRonde

Over the past several years, the SIM Group has expanded its size, scope and geographic reach. Through their numerous acquisitions such as PS Production Services, Bling Digital, Chainsaw, Post Factory NY, Tattersall Sound & Picture and Pixel Underground, SIM Group now operates in Los Angeles, New York, Toronto, Vancouver and Atlanta.

The Los Angeles-based companies will move into a new facility in Hollywood – the newly renovated, former Eastman Kodak building – which will serve as SIM Group’s West Coast headquarters. The location offers comprehensive service in camera rental, dailies workflow and post-production, all under one roof. Parker and DeRonde have been integral in shaping the SIM Vision with their experience, passion and drive to deliver excellence, which will lead the group to an unprecedented level of film and television production.

Parker noted that SIM Group companies are already working cooperatively on a number of projects to help clients work more efficiently, solve production issues and overcome geographic boundaries. “We can help reduce costs and deliver a seamless experience,” promises Parker.

“The number of shows that are coming to us for a wide range of services is growing rapidly,” affirms DeRonde, “and we feel it’s our unique ability to facilitate projects from concept to completion that is fueling this trend.” Whether it’s 4K, HDR or Dolby Atmos, “our industry is constantly changing and, by combining multiple services, we are much stronger at developing quick and efficient solutions to all of those needs.”

About SIM Group:

Backed by Toronto-based investment firm Granite Partners, the SIM Group is a leading supplier of production equipment, workflow and post-production solutions, with offices across the US, Canada and China. Our diverse services can be utilized on any production at any stage. In Canada, our offices in Toronto and Vancouver service grip and lighting from PS Production Services and can be complemented with SIM Digital cinematography and playback equipment for any production’s needs.  Bling, Chainsaw, Pixel Underground, Tattersall Sound and Picture and Post Factory NY provide an array of services from dailies, to online and offline editing, to final color/DI and visual effects, to sound editorial and mixing. Bling’s services, which include a comprehensive workflow solution, are offered at all offices across the US and Canada, as well as off-site service through POD (Post on Demand).  Chainsaw’s full-service facility in Hollywood provides creative editorial and extensive finishing services with some of the top colorists in the industry. Rounding out the family of companies are Pixel Underground, a Toronto-based post-production company, and its associated service, StationEX, which provides physical and file-based media fulfillment and encoding/distribution services, Tattersall Sound and Picture, a provider of sound editorial and mixing for motion pictures and television and Post Factory NY, one of the East Coast’s top independent post-production facilities. For more information, visit

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