SixTwentySix Appoints Jonny Edwards as Executive Producer and Head of Production

Image of Jonny Edwards
SixTwentySix’s Jonny Edwards

LA-headquartered creative studio SixTwentySix has announced the appointment of Jonny Edwards as its Head of Production and Executive Producer. Edwards, a veteran of the creative industry with over 15 years of experience, brings a wealth of knowledge and expertise to elevate SixTwentySix’s creative capabilities and content offerings. His arrival coincides with SixTwentySix’s ongoing, record growth as a creative studio.

Edwards joins SixTwentySix following a distinguished career, including a nearly three year tenure as Director of Production at branding agency Herman-Scheer and nine years as Executive Producer at 72andSunny + Hecho Studios. His career path also includes four years as an Associate Producer at RSA Films/Ridley Scott Creative Group, two years of freelancing in the commercial sector, and involvement in reality television. Edwards has worked with some of the most renowned directors in the industry and has delivered exceptional work for global heavyweight brands.  Drawing from his extensive experience in agencies and studios, Edwards will play a pivotal role in shaping SixTwentySix’s overarching strategy across its business divisions amid its growth and will report directly to SixTwentySix co-founders Jake Krask and Austin Barbera.

Jake Krask, Partner and Managing Director of SixTwentySix, expressed enthusiasm about Edwards’ appointment: “Embracing change and pushing creative boundaries has always been at SixTwentySix’s core. With over 15 years of industry experience, we are thrilled to welcome Jonny Edwards to our team. Jonny’s focus on pioneering content models and his adeptness in understanding today’s market dynamics, while aligning with clients’ current marketing strategies and delivering exceptional value, set him apart.”

Reflecting on his decision to join SixTwentySix, Jonny Edwards shared his excitement: “I’ve had my eyes on SixTwentySix for the past few years. They’ve been somewhat under the radar but have been churning out incredible content. Now that I’ve had a chance to get to know Austin and Jake on a deeper level, it all makes sense. They have amazing drive and determination in creating world-class content. The creatives they have curating are insanely talented and are the future of content creation. I’m excited to partner with them to help drive innovative ways of creating content, elevating the client and agency experience, and driving overall continued growth for the company.”

Austin Barbera, Partner & Executive Producer of SixTwentySix, echoes Jake’s sentiments, stating, “With Jonny on board, we’re embarking on an era of even further innovation, geared to shape content creation and offer unparalleled value tailored to our clients’ needs of today and tomorrow.”

Throughout his career, Edwards has worked with renowned talents such as Jake Scott, Paul Feig, DJ Caruso, and RJ Cutler to name only a few, contributing to a portfolio that boasts a roster of prestigious work for clients that include Google, Starbucks, Coors Light, Smirnoff, Best Buy, Carl’s Jr., Activision, Adobe, amongst others. His unique experiences in working on a wide range of projects, from big-budget commercials to low-budget social productions, has honed his ability to deliver exceptional value and client satisfaction.

With his rich tapestry of production experience and specialized mastery in having built out robust divisions servicing millions of dollars in projects for companies and their clients across each phase of his career, Edward’s goal will be in creating content models for SixTwentySix that are modern and innovative, sophisticated enough to keep up with the ever-changing terrain of content creation. His extensive expertise in bridging the gap between marketing and entertainment, cultivating newfangled content ecosystems, and successfully collaborating with global giants uniquely positions him to drive SixTwentySix’s continued growth and success in the years to come. Off the bat, he will be focused on creating a 360-degree content ecosystem that can successfully target every single vertical in the most innovative ways possible, applying his intel to the foundation that SixTwentySix co-founders Barbera and Krask have built at the company.

SixTwentySix's Jonny Edwards, Austin Barbera, and Jake Krask
Head of Production & EP Jonny Edwards with SixTwentySix Co-Founders Austin Barbera and Jake Krask
“In observing SixTwentySix’s growth and impact from afar, I’m truly impressed with their commitment to producing exceptional content and excited to make an impact,” adds Jonny. “Austin and Jake’s dedication to pushing creative boundaries resonates with me, and I am eager to collaborate with their talented team of directors to create content that stands out in today’s evolving media landscape. My experience working on big budget live action commercials, low budget social productions, and everything in between will supercharge SixTwentySix’s already impressive growth.  No matter the budget, my goal is to create immense value for clients and provide an experience they wouldn’t receive anywhere else.

Since entering the advertising scene in 2017, SixTwentySix has experienced a massive evolution,

following increased demand from advertising & marketing as well as entertainment clients looking for a one-stop shop to handle projects from creative conception to final delivery. Achieving record growth this year, SixTwentySix touts some of the biggest and most transformational campaign wins in the industry since navigating through its nascent beginning stages andthen thriving amid pandemic challenges. Transitioning to a full creative studio after achieving success as a go-to production partner, the company has created award-winning and culture-defining work for clients including Squarespace, BP, Chevy, Samsung, Bumble, Xbox, Adidas, Turo, Liquid IV, Postmates, PetSmart, Wendy’s, and Coca-Cola along with award-winning agencies and partners including Virtue, Mother LA, Maximum Effort, Commonwealth//McCann, YARD NYC, and TBWA\Chiat\Day.
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