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Sixty outlines power of interactive graphics in the future of sports video delivery at Sportel Monaco 2018

Sixty outlines power of interactive graphics in the future of sports video delivery at Sportel Monaco 2018

BERGEN, Norway 16 October, 2018 ― Sixty, the interactive TV company, today announced that it will be attending this year’s Sportel Monaco Show, October 22-24, where the company’s Chief Commercial Officer, Henriette Sæther, will be a key speaker.

The session – “How federations can engage audiences and empower rights licensees with interactive graphics on their world feed” – will discuss one of the most important challenges in the sports broadcasting world today: how best to use TV anywhere and OTT content services to maintain engagement rates and keep pace with digital savvy global audiences. The presentation takes place on October 23, Grimaldi Forum, Monaco, Conference Room Level 1 (13:30-14:00).

Henriette’s session will highlight how leagues and federations can meet their twin goals of maximising fan engagement and content revenues. Currently, some markets are unsuitable for leagues and federations to move to a direct-to-consumer offering whereas others present the ideal conditions to monetise content through a direct subscription service. The session will outline how by leveraging new emerging technologies, broadcasters can offer more engaging and interactive viewing experiences, achieve higher engagement and maximise revenues whether content is delivered via media partners or a direct to consumer model.

Henriette’s presentation will also draw upon a number of case studies from world-leading sports video delivery and data service providers such as Gracenote, Opta and Stats. These case studies will show how the use of powerful, interactive graphics can be optimised and enabled from relatively small incremental investment – through a simple change in the way that broadcasters and operators use existing infrastructures.

Note to editors: If you would like to meet Sixty at Sportel, please get in touch with David Bramley, david@platformcomms.com, +44 207 486 4900.

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About Sixty

Sixty (www.sixty.no) empowers broadcasters, operators and content owners to stand out in the rapidly changing, competitive world of multi-platform TV with solutions that make TV look good and feel right to demanding global audiences. Developed by teams of graphic, broadcast design professionals and developers – a talent pool unique to our industry – Sixty wraps content in a compelling look and feel to drive viewers to broadcasters’ programming. Sixty enables easy implementation of interactive TV to allow users to quickly design and launch television experiences across any platform or device including linear, web, mobile phones, and tablets. Based in Norway, Sixty innovation creates the Future of Television by delivering rich TV Experiences that make a critical first impression on all-important viewers.

 

Sixty Media Contacts:                        

Henriette S. Sæther

Chief Commercial Officer

henriette@sixty.no

+47 485 02 569

David Bramley

Platform

(Sixty’s comms agency)

david@platformcomms.com

Tel: +44 207 486 4900

 

 

We take integrated communications from conception to delivery, enabling clients to drive sales, increase brand presence, build reputation, gain investment, attract talent and boost profitability.
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