Snell’s Alchemist Ph.C will enable NBC Olympics to perform pristine standards conversion during its coverage of 2014 Sochi Winter Games

Snell has been selected once again to provide its Alchemist Ph.C-HD standards converter to NBC Olympics, a division of the NBC Sports Group, for its production of the 2014 Olympic Winter Games in Sochi, Russia, from February 6-February 23. The announcement was made today by David Mazza, senior vice president of engineering for NBC Olympics, and Robert Rowe, chief technology officer at Snell.

“With Alchemist Ph.C-HD content can be exchanged internationally across standards boundaries at the highest possible quality and with virtually no conversion artifacts, an important factor for challenging moving images, such as those we’ll see throughout the 2014 Sochi Winter Games,” said Rowe. “As NBC Olympics brings coverage from Russia to the viewers in the United States, Alchemist Ph.C will assure that the images viewers see maintain the sharp clarity and detail that help to make sports broadcasts so exciting and engaging.”

“This marks the 6thOlympics we have used Snell Alchemist converters.  We have always been able to count on the best possible conversion of the native 50Hz content, which assures us that our viewers will see the best pictures from the 2014 Olympic Winter Games on the networks of NBCUniversal,” said Mazza.

The winner of four Emmy Awards since its launch in 1992, the Alchemist standards converter uses Snell’s unique Ph.Ctechnology for motion measurement, allowing the system to deliver exceptionally clean and detailed conversions, even for the most dynamic content.

During the 2014 Olympic Winter Games in Sochi, NBC Olympics will use the Snell system for frame rate conversion from 50Hz to the 59.94Hz U.S. television standard. In all, NBC Olympics will use 25 Snell converters, the majority of which will be Alchemist Ph.C-HD units. Of these, several will be outfitted with the FileFlow option to enable seamless input and output of broadcast file formats.

NBC can also take advantage of an easy upgrade to Snell’s new Alchemist On Demand, offering instant access to Snell’s award-winning signal processing algorithms in file-based, virtualized broadcast and digital media environments.

About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal‘s Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

For more information on NBC Olympics’ coverage of the Sochi Olympics, please visit:


About Snell
Snell is a leading innovator in digital media technology, providing broadcasters and global media companies with a comprehensive range of solutions for creating, managing, and streamlining the distribution of content for today’s multi-screen world. Specializing in TV Everywhere and Live TV applications, Snell provides the necessary tools to transition seamlessly and cost-effectively to 4K UHDTV, file-based, and 3Gbps operations, while enabling broadcasters to monetize and deliver their media assets across multiple distribution platforms. Headquartered in the U.K., Snell serves more than 2,000 broadcasters, post facilities, and global media companies in more than 100 countries through its worldwide team of sales and support personnel. More information is available at



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