Software start-up 7Mountains transforms the traditional newsroom with its new cloud-based storytelling system

7Mountains, a software start-up from Media City Bergen, is launching DiNA at this year’s IBC show in Amsterdam. DiNA is a cloud-based storytelling tool for journalists and editors, built with modern, web-based technology and a focus on the end user.

The product has already gained substantial interest from broadcasters and media organisations worldwide, looking for fast and flexible multi-platform news and story creation. To accelerate its roll-out, 7Mountains has partnered with Mediability as its reseller and systems integrator in Scandinavia. Mediability has already signed the first customer for DiNA (to be announced at IBC), and the system will be rolled out as a fully-integrated cloud-based replacement for the Scandinavian broadcaster’s existing newsroom system. 7Mountains has also signed Stem Media as a reseller for the Oceania region.

“DiNA is created on a modern, web-based cloud platform and has been designed with the end user as its focus,” said Mads Grønbek, 7Mountains CTO and co-founder. “With DiNA, content producers can provide their storytellers with a tool for collaborative story creation and publishing across multiple platforms – all within one beautiful user interface.” DiNA integrates with news feed providers, MAM systems, graphics systems, automation systems, and more.

7Mountains will showcase DiNA at the IBC Show in Amsterdam, September 13-17, on Stand 8.C10.


About 7Mountains

7Mountains was founded in 2018 in Norway by a team of broadcast engineers, software developers and media technology innovators, who had a vision to create a product for modern storytellers. The founding team has helped invent and launch innovative workflow solutions for media organisations and broadcasters around the world for many years. 7Mountains is part of Fonn Group AS and co-funded by Innovation Norway. It is headquartered in Media City Bergen in Norway – a media cluster with a reputation for bringing innovative solutions to the market. The company’s majority owner is Atlantis Vest AS, a family-owned Norwegian investment company with an industrial legacy dating back to 1839.


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