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Something Different to Talk Simplicity (and the Fact that “It Was Supposed to Be Fun”) at NAB New York


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Founders of the New York ad agency will join representatives of Charter Communications and Hewlett Packard Enterprise in a conversation about a new breed of agencies that are changing marketing.

NEW YORK CITY—Something Different Chief Creative Tommy Henvey and Managing Partner Patti McConnell will take part in a special panel discussion exploring a new approach toward creating advertising based on simplicity and trust at NAB Show New York. Henvey and McConnell will be joined by Charter Communications Senior Director of Marketing and Creative Strategy Claire Avery and Hewlett Packard Enterprise Chief Brand Officer Marissa Freeman in a session titled “It Was Supposed to Be Fun,” moderated by Adweek Creative and Innovation Editor David Griner. The session is scheduled for Thursday, October 17 at 2:15 p.m. in the Javits Center (Stage 2).

Those wishing to attend this event may do so for free by entering the code EP06 when registering for NAB Show New York.

Great work matters.  The results you generate for your clients matters.  But here’s the thing, how you get there matters even more. Something Different is one of a new breed of full-service agencies, founded not just to deliver powerful, convincing messaging, but to do so in a better way. In this session, the agency’s founders will be joined by representatives of Charter Communications and Hewlett Packard Enterprise for a conversation about how happy people and happy clients make the best work.  They will offer insight into how they have fostered an environment where everyone is part of the process, everyone is proud to be doing what they’re doing and even happier about who they are doing it with.

Panelists

 

Tommy Henvey brings over two decades of experience, having served as Executive Creative Director at McGarry Bowen and Ogilvy, Group Creative Director at Y&R and Creative Director at BBDO. He has worked across a breadth of clients: FedEx, Doritos, Mt. Dew, Pepsi, Lincoln, Verizon, Century 21, Citizens Bank, Thomson Reuters, Kool Aid, NASCAR, and Time Warner Cable to name a few. He is a decorated creative, having received AICP, ANDY, Cannes Film Festival, Clio, Effie, Emmy, New York Festival and One Show awards. He loves what he does but he’d still rather be playing short stop for the Yankees, though the likelihood of that diminishes daily.

Patti McConnell has spent over two decades working with the world’s most renowned brands and global businesses. Her career has included tours at Ogilvy & Mather, where she served as both Director of Production NA and Executive Producer for American Express, Coca-Cola, Kraft Foods and Time Warner Cable, to note a few. Patti also held EP posts at both BBDO and JWT.  Her work has been recognized at the AICP, ANDYs, Cannes Film Festival, Clios, Effies, Emmys, New York Festival and One Show awards.

Claire Avery is a highly accomplished marketer and brand builder. She started at Charter Communications in 2007 and quickly rose through the ranks, winning numerous Mark and Cable Faxie awards along the way. Prior to Charter, she was on the creative marketing team at AOL. She is a graduate of Sweet Briar College.

Marissa Freeman spearheaded the worldwide launch of the new HPE corporate brand, recognized as the highest new entry of all time in Interbrand’s Best Global Brands. She oversees global brand marketing, advertising, media, content partnerships, sponsorships and brand experience.  Prior to HPE, Freeman held executive positions at BBDO, DDB and Deutsch LA. Her work on DIRECTV at Deutsch LA led her to Time Warner Cable as SVP Brand Strategy. She is the recipient of an AMA Marketer of the Year Award and was recently named one of Brand Innovators’ Top 100 Women in Brand Marketing.  She graduated from Montclair State University and has lectured at Columbia Business School and New York University.

Moderator

David Griner has been covering the highs and lows of creativity for Adweek for 12 years. He oversees the team covering cutting-edge campaigns, inventive products, emerging technologies, agencies and consultancies. He is the creator of the popular #AdweekChat held each Wednesday on Twitter and host of Adweek’s podcast “Yeah, That’s Probably an Ad,” named 2018’s best podcast by the Folio Awards. In 2018, he was named Journalist of the Year by the U.K.-based professional organization Women in Marketing.

Something Different is located in Brooklyn, New York. For more information, call 929-324-3030 or visit www.itssomethingdifferent.com


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