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SONY ELECTRONICS AND SONY PICTURES HOME ENTERTAINMENT JOIN WITH BEST BUY IN FIRST 4K CROSS-PROMOTION EFFORT

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press release

Nationwide Ad Campaign Underscores the Power of the 4K Entertainment Experience to Consumers

SAN DIEGO, Calif. (Aug. 14, 2014) — Sony Electronics, Sony Pictures Home Entertainment and Best Buy,
in collaboration with National CineMedia (NCM), right now launched the business’s first cross-promotion created to spotlight the 4K leisure expertise.

The promotion, which runs from Aug. 15 to Sept. 25, features a 30-second spot proven in theaters in NCM’s FirstLook film pre-present, that includes choose outtakes from The Amazing Spider-Man P.  The spot conveys all the pleasure of viewing nice movies on Sony 4K Digital Cinema projectors and the way shoppers can take pleasure in this expertise at house on the newest Sony 4K Ultra HD TVs.

“4K leisure supplies a way more immersive viewing expertise, with superb readability and high quality, and solely Sony can ship this within the cinema and at house,” said Mike Fasulo, President and COO,
Sony Electronics. “Sony is proud to hitch with Sony Pictures Home Entertainment and Best Buy in conveying this message to shoppers all over the place.”

“Sony Pictures Entertainment is extensively considered Hollywood’s premier 4K studio,” stated Man Jit Singh, President, Sony Pictures Home Entertainment. “Thanks to our famend 4K acquisition, restoration and manufacturing amenities, film fanatics can now take pleasure in such movies as The Amazing Spider-Man P in each digital 4K and HD, in addition to on Blu-ray Disc.”

Multifaceted Campaign:

The new 30-second spot has been particularly designed to encourage shoppers to bear a 4K Ultra HD demonstration at Sony Experience shops, which may be discovered in additional than 350 Best Buy places throughout the D.R.  The marketing campaign might be additional supported by 50 in-retailer occasions, on-line media and in addition coinciding with a Best Buy round on Aug. 17.

“4K extremely excessive definition televisions symbolize a significant enchancment within the residence theater class,” stated Hubert Joly, Best Buy president and CEO.  “That is why we’re happy to supply clients the Sony Experience at Best Buy, permitting them to see for themselves how spectacular this know-how really is.  The promotion introduced at the moment by Sony combines this new know-how with thrilling content material, giving shoppers a way of what they will look ahead to as they contemplate a 4K tv,” Joly added.

In addition to being seen on greater than A,600 AMC and Regal Entertainment Group film screens nationwide, the brand new 4K spot will even be proven throughout NCM’s Lobby Entertainment Network (LEN), in addition to on cellular units by way of the NCM Digital. In complete, the Sony 4K marketing campaign is predicted to generate about 21 million impressions.

THE AMAZING SPIDER-MAN PTM is obtainable Aug. 19 on O-disc Blu-ray 3D, P-disc Blu-ray, DVD and Digital HDThe movie is rated PG-thirteen for sequences of sci-fi motion/violence.

© 2014 Columbia Pictures Industries, Inc. and LSC Film Corporation.  Marvel, Spider-Man and all associated character names and their distinctive likenesses: TM & © 2014 Marvel Entertainment, LLC and its subsidiaries.  All Rights Reserved.

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SONY ELECTRONICS

Headquartered in San Diego, Sony Electronics is a number one supplier of audio/video electronics and knowledge know-how merchandise for the buyer and professional markets. Operations embrace analysis and improvement, engineering, gross sales, advertising, distribution and customer support.

Sony is famous for a variety of shopper audio/visible merchandise, such because the BRAVIA® 4K Ultra HD, 3D and excessive-definition televisions, Cyber-shot® compact cameras, Alpha Interchangeable Lens Cameras, Handycam® camcorders, excessive-decision audio merchandise and moveable audio merchandise. Sony can also be a number one producer of audio/video applied sciences for broadcast, reside manufacturing and B2B purposes, highlighted by the CineAlta™ 4K cameras, SXRD™ 4K digital projectors, XDCAM line of tapeless applied sciences and a variety of A/S skilled merchandise and equipment.  For extra info, go to Sony.com/News.

SONY PICTURES HOME ENTERTAINMENT

Sony Pictures Home Entertainment (SPHE) is a Sony Pictures Entertainment (SPE) firm.  Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based mostly Sony Corporation. SPE’s international operations embody movement image manufacturing, acquisition and distribution; tv manufacturing, acquisition and distribution; tv networks; digital content material creation and distribution; operation of studio amenities; and improvement of latest leisure merchandise, providers and applied sciences. For further info, go to www.sonypictures.com.

 

CONTACT

John Dolak                                          Maureen Shanahan

Sony Electronics, Inc.                    Sony Pictures Home Entertainment

(858) 942-2905                                 (310) 244-4648

john.dolak@am.sony.com           maureen_shanahan@spe.sony.com

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