DALLAS— Stephen Arnold Music has promoted Noelle Alanis to Vice President, Sales & Licensing. Alanis will oversee all sales and licensing efforts for original music, sonic branding, syndicated music packages and production music. She will lead the studio’s national sales team, direct new business strategy and manage client relations.
Alanis has been with Stephen Arnold Music since 2010 and previously served as Director of Sales and Licensing. Her expertise encompasses music licensing for advertising, enterprise, broadcast, digital and entertainment media. During her tenure, she has been instrumental in more than doubling the studio’s number of clients and driving revenue growth. A graduate of Butler University, she began her career in sales with WXIN-TV, Indianapolis.
“Noelle has been a vital contributor to our success and in her almost 12 years with us,” says company president Stephen Arnold. “Not only does she have a vast knowledge of music production and licensing, but she deeply understands the process of working with our clients to determine their brand objectives. Noelle’s experience and expertise have contributed to the SAM legacy of being a top sonic branding agency that delivers the highest quality music and unparalleled customer service.”
Alanis says that she views herself as a creative collaborator to broadcasters, agencies and producers. “We help our clients reach their marketing and branding goals by connecting them with the perfect sound solution,” she observes. “Whether it’s finding the right music on a tight deadline or creating a custom sonic brand, we make the process both easy and rewarding for our clients.”
Stephen Arnold Music has kept pace with changes in media production by expanding the scope of its music production and sonic branding services, and by developing flexible alternatives for licensing. The Vault, the company’s production music library, offers more than 215,000 tracks from world-renowned composers. “We’re lucky to have a pro like Noelle who understands the intricacies of licensing in today’s diverse media market,” says Chad Cook, VP/Creative. “She has excellent creative sensibilities and offers the perfect combination of experience and talent to lead us forward.”
About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide. Based in Dallas, Texas, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today’s top networks, cable channels, content creators, television stations, digital media outlets, production companies, corporations and advertising agencies. With multiple Emmys, Addys and Promax Gold awards to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, research, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit www.stephenarnoldmusic.com
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