The World Leader in Sonic Branding® Recognized Across Multiple Categories
DALLAS—Stephen Arnold Music has garnered nine finalist nominations in the Promax North America Station Summit Awards 2020. The nominations include work for television stations in Kansas City, Missouri; Albuquerque, New Mexico; Las Vegas, Nevada; Denver, Colorado; Columbus, Ohio; and Dallas, Texas.
Stephen Arnold Music has frequently been honored with Gold and Silver awards in Promax competitions. Winners of the 2020 competition will be announced December 9th.
WDAF, Kansas City; This Is Our KC; Use of Original Music in a Promo. WDAF FOX 4 used its 70th anniversary to roll out an inspirational promo celebrating its community’s resilient spirit. The music’s insistent beat and melody reflects the incredible diversity and unstoppable energy of Kansas City.
KRQE FOX New Mexico; My Fair New Mexico; Use of Original Music in a Promo. As part of a station rebrand, the campaign focused on the station’s connection to New Mexico. The theme song reflects New Mexican culture and instrumentation, including Native American influences, to emotionally connect viewers to their pride of place and the TV station brand.
KTNV, Las Vegas; Good Morning Las Vegas; Program Specific Promo/Image Promo-News, Use of Music with Original Lyrics. KTNV chose the Academy Awards broadcast to launch a spirited promotional campaign for Good Morning Las Vegas. Set to an upbeat, irresistible and memorable song, the campaign pays tribute to Las Vegas and the morning show’s role in helping people get a rousing start to their day.
KDVR, Denver; We’re On It; Application or Website Promotion: Video-Based. Teasing the premiere of the station’s new theme song, the news team previewed the piece on-camera. Stephen Arnold Music compiled reactions and responses and featured them on the station social and digital media channels, setting the stage for the audience to eagerly anticipate this rousing, heartfelt, proud anthem.
KTXA TEXAS 21; Triple C; Use of Music with Original Lyrics. KTXA’s brand position, “Courts, Clues and Comedy,” focuses on comfortable and funny shows you know well. To refresh the campaign, Stephen Arnold Music used fun, memorable music and clever, original lyrics to evoke emotion and imprint the entertaining message in the minds of viewers.
WSYX, Columbus, Ohio; Good Day Columbus; General Branding/Image: News Station Image/Program Specific Promo—News. This energetic, feel-good promo for Good Day Columbus certainly sticks in your head! The irresistible, fun track brings a jolt of danceable energy to this morning image campaign and combines with a bouncy, pop-style “music video” feel showcasing the lovable morning show personalities.
About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide. Based in Dallas, Texas, with additional studios in Santa Fe, New Mexico, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, digital media outlets, production companies, corporations and advertising agencies. With multiple Emmys, Addys and Promax Gold awards to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit www.stephenarnoldmusic.com