Strategic move will reduce streaming costs and network congestion for consumers of local content from NZME and other broadcasters through a regional point-of-presence
BAYSIDE, CALIFORNIA — StreamGuys, a pioneering content delivery network and streaming media provider, has launched a new service to benefit its growing roster of broadcasters and their listeners across the Oceania region of the Asia-Pacific, including Australia, New Zealand and other surrounding islands. The new regional service will further strengthen StreamGuys’ overall Asia-Pacific strategy, which includes a Tokyo point of presence that services broadcasters in Japan, the Philippines and other northern Asia-Pacific countries.
Importantly, the Oceania service provides an overall better user experience for local residents, since the content is being consumed from a local point of presence (POP). Most Australia and New Zealand consumers are bound by metered accounts from ISPs, and international connectivity often becomes a bottleneck when consuming content delivered from overseas. This is a side effect of the higher expense of international bandwidth in comparison to local connectivity.
Up until recently, consumers streaming content from broadcasters in the Oceania region, including New Zealand Media and Entertainment (NZME), were served by StreamGuys’ data centers in Tokyo, Amsterdam or Chicago.
“Having the ability to serve content from within New Zealand greatly improves the end user experience, as consumers don’t have to use international transit to consume streaming content,” said Eduardo Martinez, director of technology, StreamGuys. “This move ensures that local listeners are not penalized for consuming content over congested international links, while getting the same exceptional quality of service from StreamGuys at a much closer point-of-presence.”
Wayne Sleeman, iHeartRadio NZ technical lead for NZME, adds that his online audiences get a great user experience as a result of the streams being delivered from the regional StreamGuys point-of-presence. StreamGuys is the exclusive content delivery network for NZME’s mobile streaming, and supports 74 online and mobile streams today.
“StreamGuys has supported our needs as a broadcaster moving beyond terrestrial-only deliver for the past several years, and continues to add new services and capacity to grow with us,” said Sleeman. “The establishment of a local point-of-presence confirms their commitment to our business model by helping us keep costs low for our regional online and mobile listeners.”
The new service, available today, offers plenty of capacity for other broadcasters in the region, and integrates the latest high-end, cloud-based streaming equipment. This includes virtualized servers to minimize hardware and maintenance; and software-defined transcoding equipment to accommodate multiple streaming formats. The flexible infrastructure offers high availability for quick deployments, and scalable streaming options based on changing broadcast dynamics.
About StreamGuys, Inc.
In business since 2000, StreamGuys is an industry-leading service provider of live and on-demand streaming, podcasting delivery, and software-as-a-service (SaaS) toolsets for enterprise-level broadcast media organizations. The company brings together the industry’s best price-to-performance ratio, a robust and reliable network, and an infinitely scalable cloud-based platform for clients of any size to process, deliver, monetize and playout professional streaming content. StreamGuys supports many of the world’s largest Podcasts, global TV and radio broadcasters, video and audio production companies, houses of worship, retail and hospitality businesses, government organizations, medical and healthcare services, and live venues for sports and entertainment. The company excels in developing and deploying technologies for business growth and revenue generation, including dynamic ad insertion, mobile streaming and detailed business and data analytics.
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