The Atlantic Club of Bulgaria designates Profuz Digital as Special Technical Partner
SubtitleNEXT software being used at recent conferences with NATO
23 October 2025, Sofia, Bulgaria – European technology developer Profuz Digital is proud to announce its partnership with the Atlantic Club of Bulgaria as a Special Technical Partner. To overcome language barriers, the Atlantic Club was looking for a reliable subtitling system to provide efficient translation from Bulgarian to English and vice versa. Profuz Digital now provides the Atlantic Club with live subtitling services using their leading software platform SubtitleNEXT for high-profile events, including conferences with NATO.
Based on its unique experience in political innovation, the Atlantic Club of Bulgaria is one of the country’s leading NGOs in international relations, foreign policy, security, and disinformation prevention, and regularly organizes prominent events on various important topics of national concern. Many of these forums involve speakers from Bulgaria with experts and scholars from abroad who do not speak or understand the Bulgarian language.
“The SubtitleNEXT product is suitable for us precisely because of its focus — by generating translation from speech in one language, to subtitles on screen, in another language, it significantly helps us ensure that our audiences who do not speak English, are able to understand what is being discussed,” said Gabriel Penchev, assistant project coordinator at the Atlantic Club of Bulgaria.
The Atlantic Club of Bulgaria wasted no time in putting SubtitleNEXT to work and used the software platform at two recent major events. The conferences were supported by Profuz Digital, providing simultaneous AI-generated subtitles through their innovative product SubtitleNEXT.
The first conference “NATO after The Hague ’25: The Bulgarian Perspective 2025–2035” took place on 31 July at the Central Military Club in Sofia, with the support of the Union of Reserve Officers “Atlantic”(SORA). The forum gathered key representatives of the executive and legislative branches, former prime ministers, analysts, and security experts, covered by leading national media and laid the foundation for continued dialogue among institutions, experts, and civil society organisations in the pursuit of NATO’s goals through 2035.
The second event held on 8 September called “Building a Stronger NATO: Implementing the Decisions of the Hague Summit” was introduced by the President of the Atlantic Club, Dr. Solomon Passy, featuring special guest Deputy Secretary General of NATO Radmila Šekerinska, who delivered a public lecture before a wide audience of diplomats, politicians, security experts, academia, and journalists.
“At both events real-time subtitles and interactive captions were provided throughout using SubtitleNEXT for multilingual accessibility and event communication. This facilitated content comprehension for all participants in the hall, including international guests. Profuz Digital was credited at the opening of the lecture, and owing to SubtitleNEXT’s live subtitling capabilities, people at the conferences could follow subtitles that were presented on screen for the whole duration of the event.” Gabriel Penchev added further.
“Although translation services are developing with the integration of AI, it is not widely offered by technology startups or companies in Bulgaria, and if offered, it tends to be unreasonably expensive. After we came across Profuz Digital, we realized that they were offering exactly the type of service we were looking for. Following conversations with Profuz Digital’s CEO Ivanka Vassileva, we agreed to collaborate. I would like to take this opportunity to thank Ivanka and her team once again for standing behind us and providing us with one of the most important technical support roles — the translation,” confirmed Gabriel Penchev.
“We are delighted to be in partnership with the prestigious Atlantic Club of Bulgaria,” noted CEO of Profuz Digital Ivanka Vassileva, “A crucial goal for the Atlantic Club is that the focus, resonance, and added value of information at their events has to be understood, not only by the people in the room attending the sessions, but by those who share their values, whether reading about it or watching the events online. SubtitleNEXT has a proven track record, and we are honored that it is being used to undergo this important work with high profile speakers on such urgent and pertinent topics.”
“SubtitleNEXT has a modular design and is fully equipped with a creative suite of toolsets bringing flexibility to subtitling. Our continuous focus is on how our software can adapt to each customer’s unique way of working. By investing in SubtitleNEXT, organisations place themselves in the best position to capitalise on next-generation technologies to stay ahead and ensure messaging remains accessible and inclusive. We look forward to supporting the Atlantic Club of Bulgaria with many more events ahead by providing them with cutting-edge services.” Kamen Ferdinandov, CTO of Profuz Digital stated.
SubtitleNEXT is an affordable timed-text software platform that is intuitive and manages subtitles and audio description. The latest version is packed with an extensive host of stunning new features. SubtitleNEXT has an impressive portfolio of successful organisations already embracing it, including Proximus Media House, London’s Wilco Media, Euro Media Group (EMG), Polsat, Bulgarian National Television, IT Pros Italy, Digitalmeister, Leinhäuser Language Services, University of Warsaw, Ghent and KU Leuven University, and others.
Find out more about SubtitleNEXT by visiting their website here: subtitlenext.com/
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About Profuz Digital
Profuz Digital develops and provides performance-leading solutions for customizable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment. Profuz Digital’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, along with committed teamwork. Creators of the advanced real-time and offline captioning and subtitling software platform SubtitleNEXT and Profuz Digital’s digital asset workflow management platforms, Profuz LAPIS, designed to efficiently centralize processes and data all under one roof. The NEXT-TT system combines SubtitleNEXT’s functionalities with Profuz LAPIS into an all-in-one powerful hybrid technology-base that provides media professionals with a versatile backbone for enhanced localization services. NEXT-TT can be customized to produce targeted management and efficient workflows. It manages subtitles, dubbing and localization services for media content including the coordination of teams of translators, subtitlers, AV professionals, creative freelancers, while providing users with powerful toolsets in a secure workspace environment. www.profuzdigital.com
About The Atlantic Club of Bulgaria
The Atlantic Club of Bulgaria (ACB), founded in 1990 after Dr. Solomon Passy’s landmark call for Bulgaria’s accession to NATO, became the first and only NGO, at the time, in the Warsaw Pact advocating its dissolution and supporting NATO and EU enlargement to the East. Its guiding motto, “Ahead of the future”, was coined by Dr. Passy during his dissident years in the 1980s, when he first proposed the Pact’s dissolution and Bulgaria’s NATO membership. Since then, ACB has been at the forefront of Bulgaria’s Euro-Atlantic integration, helping secure NATO and EU membership, strong allies with NATO, EU, UN, international foundations, private sector, advancing American–Bulgarian defense cooperation, and hosting world leaders including Pope John Paul II, the XIV Dalai Lama, and U.S. President Bill Clinton. Critical for ACB was also imagining overcoming past taboos and by doing so thinking and acting ahead of the future. This enabled the organization to form a solution cluster which, combined with ACB’s leadership, was able to overcome many diverse problems. We have already engaged over 25 million people over the years with our activities and projects, including:
- Universal Charger – standardizing mobile charging worldwide;
- Health Shield Europe – pan European response to Covid-19;
- Africa Now – development partnerships with the African continent for managing the expected
- migration wave of 1.5 billion people from Africa to Europe;
- Soil Degradation – tackling one of humanity’s key environmental challenges;
- De-BrainWashing – countering disinformation and propaganda;
Achieving these goals has required imagination and bold, unconventional thinking to overcome entrenched perspectives and make progress possible. In 1991 Dr. Solomon Passy drove NATO Secretary General Manfred Wörner in his Trabant throughout Sofia, which made the car a symbol of the Atlantic Club of Bulgaria — the frontrunner of Bulgaria’s aspiration to join NATO. The Trabi was later blessed by Pope John Paul II and is displayed at the National Military History Museum in Sofia, a testament to its role in Bulgaria’s transformation into a committed NATO and EU member. The Trabi is also replicated at the NATO Headquarters in Brussels.
As part of its youth and innovation work, ACB organizes the annual festival HELLO SPACE BULGARIA CALLING, which brings together scientists, astronauts, educators, and students for lectures, workshops, and interactive activities that inspire interest in space and STEAM careers. The events attracted over 8,000 visitors over the five years and welcomed astronauts such as Michael López-Alegría, Eythan Stiibe, Anna Fischer, Sunita Williams, Thomas Pesquet and Mark T. Vande Hei, inspiring young audiences to explore science and space exploration. Beyond Euro-Atlantic values and principles, support for Ukraine, the Hello Space festival, the next big frontier is focused on artificial intelligence, cognitive security, green transition, or anything else that reinforces the club’s motto – “Ahead of the future”! To find out more, visit the website here www.atlantic-club.org
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