Supponor Announces Record Deployment Levels for its Award-Winning AI-based Virtual Advertising Platform


Supponor AIR® Deployed at More Than 3,000 Live Sports Events, Almost 200 Venues and
Over 10,000 Feeds During 2023-24


\Supponor, the world’s leading technology provider in virtual advertising for sports, has today announced record deployment figures for its award-winning AI-based virtual advertising platform Supponor AIR®. In a highly successful 2023-24 sports season, the technology was implemented in over 10,000 feeds at almost 3,000 live events at 200 stadiums and arenas across every continent, encompassing a wide variety of sports from football and hockey to motorsport. The company also continued to grow in line with its achievements, with key announcements including the appointment of Simon Green as its new CEO.


Supponor grew its presence in winter sports, with its virtual advertising solution being used for the first time at the Ski World Cup finals. The company also continued its successful multi-year partnership agreement with the NHL. This includes delivery of its ground-breaking Digitally Enhanced Dasherboard (DED) technology solution, which enables the real-time digital replacement of camera-visible arena dasherboards within live local, national and international NHL game broadcasts. This season, the solution was deployed at over 1,300 matches in 37 venues, enabling over 6,200 feeds. Supponor also continued its highly successful partnerships with the IIHF and 3ICE at over 70 local and international matches.


In football, the adoption of Supponor AIR® continued to build momentum, with leading leagues, including LaLiga (Spain), Bundesliga (Germany), Serie A (Italy), Ligue 1 (France) in Europe, and overseas in Liga MX (Mexico) and the A-League (Australia). deploying the solution. In addition, Supponor AIR® was also adopted across a range of major international football competitions and tournaments, including around 40 national federation matches on behalf of The FA (England), DFB (Germany), RFEF (Spain), FIGC (Italy), KNVB (Netherlands), RBFA (Belgium), SvFF (Sweden), ÖFB (Austria), UAF (Ukraine), and several federations in the Americas including CBF (Brazil) and FMF (Mexico). Also several recurrent continental competitions, such as the AFC Asia Cup ’23 in Qatar and the CONCACAF Gold Cup in North America, saw Supponor AIR® being deployed across a wide number of matches, stadiums, and international feeds.


This exceptional growth would not have been possible without the extensive group of collaborations that Supponor is grateful for having with partners such as TGI Sport, NHL, GRUP MEDIAPRO, Infront, SPORTFIVE, Interregional Sports Group, Dome Productions, Brax Sports Assets, Publicidad Virtual, Sporteo, Australasian Media Co (AMC), and more.


During this year, the appointment of Simon Green as Supponor CEO strengthened the company’s senior leadership team. Having previously served as COO, he replaced James B. Gambrell, who stepped down from the role to serve as a Non-Executive Director.


“The Supponor team has delivered another outstanding year, working closely with our partners around the world to provide the world’s most powerful and effective virtual advertising solution,” commented Simon Green, CEO of Supponor. “We look forward to building on this success as we continue to bring new innovations to market that will build more value for the advertising industry.”


About Supponor

Supponor has been the market leader in the virtual advertising industry for the past decade, proven in live broadcast environments in thousands of top-tier sports events worldwide. Supponor AIR®, launched in 2021, is a fully software-based technology platform that relies on leading-edge Artificial Intelligence (AI) and Machine Learning (ML) approaches to deliver authentic virtual placement or replacement advertising live, on any surface, in any sport, at any venue, and in any weather condition. Supponor’s virtual advertising solutions have been trusted by rights holders in top-tier sports leagues across football, hockey, basketball, rugby, cricket and a host of other top sports. Supponor is headquartered in London and has its core R&D base in Helsinki, with regional offices in Barcelona, Milan, Cologne, New York, Toronto, and Sydney. Additional information:


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