cloudSwXtch enables broadcasters and video producers to move live production to the cloud
New York, September 2, 2022 — swXtch.io LLC, a subsidiary of technology company IEX Group Inc., today announced the availability of its cloudSwXtch virtual overlay network for media and entertainment companies that want to migrate demanding media workloads to the cloud while using the same systems and processes available in dedicated broadcast networks.
cloudSwXtch brings high-performance network features to cloud applications with the touch of a button and without code changes. It unlocks missing network features that customers with demanding, high-throughput workflows require but haven’t been able to use – until now. Deployed as a software solution within a physical broadcast network or a customer’s cloud tenant, cloudSwXtch enables broadcasters and video service providers to merge on-premises and cloud workflows into a hybrid production process.
This year at IBC2022 (September 9-13, Amsterdam RAI) swXtch.io team members will demonstrate the full range and power of cloudSwXtch features for media and entertainment companies through a working demo at the Microsoft Azure booth (1.D25). Visitors will see a real-time presentation of cloudSwXtch capabilities combined with that of leading broadcast industry technology vendors – proving real-time, high-quality, live broadcast content is possible over cloud networks.
Brent Yates, CTO for swXtch.io, said, “Limitations in cloud networking have significantly slowed the movement of standards-based broadcast production workloads to the cloud. Our cloudSwXtch technology brings on-premises features, like moving uncompressed video streams to the cloud with full hitless switching, without the need for software or code changes. Moreover, by layering the latest media network standards over the core networking capabilities of the major cloud providers, cloudSwXtch makes high-quality, resilient, high-performance media distribution a reality in the cloud.”
Customers can easily add new features to a cloudSwXtch-enabled network, including advanced features particularly relevant to broadcast and video content producers:
- True and seamless IP-multicast, which optimizes network configuration and reduces cloud distribution and egress costs.
- Protocol translation and fanout that enables seamless translation between various protocols (UDP Multicast, UDP Unicast, SRT, and others) and allows endpoints that require different protocols to interact without reconfiguration or management.
- Hitless merge functionality incorporating the latest SMTPE 2022-7 technical standard for IP network path redundancy. cloudSwXtch hitless merge ensures media streams are instantly repaired if packets on any of the network data paths are lost.
- cloudSwXtch mesh connects virtual switches in a variety of dispersed network locations enabling them act as one enhanced network.
- Integration of on-premises and cloud networks via ground-to-cloud and cloud-to-ground compatibility creates a single data path and enables seamless network configuration and management.
swXtch.io brings advanced capabilities to traditional cloud networking environments so companies in media, finance, and manufacturing can migrate their most demanding and mission-critical workflows to the cloud. The groundbreaking cloudSwXtch technology enables mission critical capabilities such as multicast, ground-to-cloud bridging, protocol translation and fanout, and network path redundancy to all the major public clouds. swXtch.io is the latest innovation from IEX Group, Inc., the New York-based technology company and stock exchange operator known for leveling the playing field. Learn more about swXtch.io at www.swxtch.io
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