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SynapseTV to bring free-to-view TVPlayer and Planet Knowledge channels to Freeview HD compatible Internet-connected homes

Tuesday 18th March 2014 (TV Connect, London): OTT solutions provider Synapse TV announced today that they will soon be launching two new free-to-view channels on Freeview. TVPlayer – a free-to-air live TV streaming service – and Planet Knowledge – an on-demand documentary TV service – will soon be made available to compatible Freeview HD Internet-connected homes in the UK.

TVPlayer Freeview

The TVPlayer mobile app has already received an impressive 500,000 downloads since it was launched by Simplestream in December 2013. Listed in The Guardian as one of January’s ‘Best Android apps and games from January 2014‘, TVPlayer has also been described in Bauer’s new magazine The Debrief as ‘one of 2014’s biggest success stories in the App world (so far).’

Planet Knowledge

Planet Knowledge, which launched in February 2014, is the first branded channel developed by VOD365. It is an exciting development delivering a wide range of on-demand, premium factual 3D, HD and SD documentaries and similar content across categories: history, nature, people and culture, science and technology, kids and travel. Each category will include over 40 hours of content with a refresh of between 10-20 hours each month per category.

David Cutts, Director of Synapse TV and MD of Strategy & Technology (S&T), outlined the idea of bringing TVPlayer to Freeview. “We will use the technology we have developed to connect TV sets directly to streamed content, to bring TVPlayer to homes that have compatible Internet-connected Freeview HD TVs or boxes. We will deliver a whole range of streamed channels through a ‘portal’ application – much like the one we developed for VuTV – but in this case all the services will be free-to-view. Some of the channels delivered to mobile devices through TVPlayer are already on the Freeview platform as traditional broadcast channels, so we will not duplicate those. We expect that this service will enable a lot of advertising supported and subsidised channels to join the Freeview platform at very low cost. Channels that are BARB rated will get recognition of their extended reach through TVPlayer on Freeview, and we will also be able to deliver detailed usage data to each channel provider.”

Adam Smith, Director of Synapse and CEO of Simplestream commented, “We are very pleased with the rapid success of TVPlayer on mobile devices. Adding delivery to TVs through Synapse is a great enhancement that will expand channel owners’ reach to a slightly different market. Freeview delivery through Synapse is very economical and consumers will get a whole new range of choice of TV.”

On Planet Knowledge, David Cutts said, “The technology developed by S&T over many years, and available via Synapse, is very flexible and capable of quickly delivering both linear and on-demand video applications to MHEG Interaction Channel (MHEG-IC) platforms, such as Freeview HD in the UK. This is allowing us to cost-effectively and rapidly deliver a dedicated channel on Freeview for Planet Knowledge.”

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