Data Shows Personalization Increases Video Comsumption 50 Percent
Today, in-player video recommendation pioneer IRIS.TV has released data proving that the online video experience is enhanced when adding personalization to the mix. Monitoring the results of its Adaptive Stream™ technology implemented across its clients, IRIS.TV reported that consumption of digital video increased by 50%. Dedicated to bringing a more television-like experience to online video, […]
