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Tag Archives: advertising

1606 Studio Marks Six Month Anniversary with Work for BMW, UCSF Health, Carl’s Jr and More.

Creative studio has four edit suites operating at capacity and plans to grow. SAN FRANCISCO— Six months after its launch, creative post-production boutique 1606 Studio has completed the initial build-out at its space in a century old structure in San Francisco’s North Beach neighborhood. It’s also finished a slew of projects for Bay Area agencies Goodby, Silverstein & Partners, DDB, ...

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REVERSE Signs T-Reps and DiMaggio Representation for West Coast Representation

Bicoastal commercial production company REVERSE has signed independent reps Tracy Fetterman of T-Reps and Jeanie DiMaggio of DiMaggio Representation for West Coast representation. The two will work closely with REVERSE Founder/EP Thibaut Estellon. REVERSE, which has locations in Los Angeles and New York City, maintains a roster of directors that includes Johan Stahl, Romain Quirot, Matthieu Mantovani, Antoine Pai, Bradley ...

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Marla Aaron Jewelry Pairs Shakespeare with Kids in Charming Valentine’s Day Message On “Love”

Short film, a creative collaboration with agency Something Different, will be featured on the fine jeweler’s innovative vending machine installed at MZ Wallace in Soho through February 22. NEW YORK CITY—For Valentine’s Day, Marla Aaron Jewelry is delivering a timeless message about love with a little help from Shakespeare, Brooklyn-based creative agency Something Different and some of the cutest kids ...

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Connecting more people with more content

Arvato Systems brings new video editing solution to IBC • Arvato Systems back at IBC, this year in Hall 3, Stand B38 • This year’s focus is on Video Editing and Advertising solutions • Streaming integration with Adobe Premiere Pro CC (Arvato Systems) Gütersloh – IBC is here again, and Arvato Systems is joining forces with Vidispine to showcase video ...

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KDDS(FM) in Seattle Amplifies Coverage, PPM Reach and Audience Share with MaxxCasting™ System

Broadcaster reports improved building penetration and improved coverage across graphically shadowed terrain, while receiving positive feedback from listeners and advertisers CHICAGO, July 11, 2018 — KDDS(FM), a Bustos Media-owned station licensed to Elma, Washington and serving the Seattle region, has become the latest licensee of the patented MaxxCasting technology to increase its coverage-to-contour ratio immediately after going on air with ...

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Yard Dog Welcomes Comedy Director Tom Feiler

LOS ANGELES— Yard Dog has added a touch more humor to its roster, signing comedy director Tom Feiler for exclusive representation in the United States. Feiler specializes in performance-based comedy often involving odd characters and skewed scenarios. His many credits include campaigns for Walmart, McDonald’s, Iams and Tim Horton’s. “Tom is just flat out funny,” says executive producer Joe Piccirillo. ...

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Sohonet Supports the 2018 British Arrows

Sohonet, the global experts in connectivity, remote collaboration and network security for the media and entertainment industry, sponsored this year’s BRITISH ARROWS ceremony. The BRITISH ARROWS, the only British advertising awards dedicated solely to moving image advertising, were held Wednesday 16 May at Battersea Evolution. “We are proud to support the British Arrows as they honour talented advertising industry professionals,” said ...

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Ford F‑150 and Big Block use DaVinci Resolve Studio on New 2018 Campaign

Fremont, CA – May 15th, 2018 – Blackmagic Design announced today that DaVinci Resolve Studio was used on Ford’s latest 2018 F-150 campaign, produced by Big Block and agency GTB, with colorist Brandon Chavez and Director Paul Trillo. Noted for their visually rich and fast-paced spots, Ford’s marketing concept, that their vehicles are not just always raising the bar, but that they ...

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Derby Promotes Eli Ash to Head of Production

New York City—Creative production company Derby has promoted Eli Ash to Head of Production. Ash joined Derby last year as Senior Producer and has produced numerous commercial and music video projects for the company. In her new role, she will supervise production for Derby’s commercial and music video units, oversee budgets and crew assignments, and act as client liaison. Ash’s ...

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Lino Russell Directs the World Debut of the Ferrari 488 Pista

Director represented in the U.S. by Accomplice Media, creates film for the high -performance car that is poetry in (very fast) motion. Los Angeles—Ferrari launched its latest limited-edition road car, the 488 Pista, at the Geneva Auto Show this month with a film that gives viewers a taste of what it’s like to sit behind the wheel of a car ...

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Theatre Journalist Mark Blankenship Joins AKA NYC’s Digital Content Team

NEW YORK CITY— Entertainment marketing agency AKA NYC has appointed Mark Blankenship to the newly-created post of Integrated Content and Community Director. Blankenship joins the agency’s team of digital experts and will utilize his unique skills and experience to foster high-level ideation and the delivery of innovative, integrated campaigns for theatrical clients in the digital and social space, and beyond. ...

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Comedy Director Kevin Smith Joins STORY

CHICAGO— Continuing to grow its creative roster, STORY has signed award-winning director Kevin Smith for exclusive national representation. Smith, whose recent work includes campaigns for Home Depot, AT&T, Blue Cross/Blue Shield and Carnation, is known for an intelligent, meticulously-crafted style of subtle, sometimes ironic humor. “Kevin is a great addition to our roster,” said STORY executive producer Mark Androw. “I ...

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Director Kelsey Larkin Launches U.S. Career via Yard Dog

LOS ANGELES— Yard Dog has signed director Kelsey Larkin for exclusive representation in the United States. The agreement is the first with a U.S. production company for Larkin, who, although born in Chicago, resides in Toronto and has previously worked exclusively in Canada. A bold and highly original visual storyteller, she has recently directed projects for GoodLife Fitness, Inov8, Vega ...

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Advanced advertising is imperative for broadcasters looking to compete with major internet players, according to report

Leading international research and strategy consultancy MTM releases a report today that explores US industry perspectives on the future of live and linear broadcasting in an OTT world. The research, sponsored by Yospace, found that US TV executives are bullish about the prospects for live and linear channels, despite intensifying competition for audiences and ad spend.  Live and linear TV ...

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AKA NYC Hosts Experiential Marketing for Broadway and Beyond Event

“Entertainment in Advertising: All the World’s a Stage” NEW YORK CITY— Members of the Broadway Industry convened at the Whitby Hotel in Manhattan November 27th for a roundtable discussion, hosted by AKA NYC, on the importance of brand experience and experiential marketing. Founding editor-in-chief of Event Marketer and author Dan Hanover (Experiential Marketing: Secrets, Strategies, and Success Stories from the ...

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Yard Dog Signs Director Brent Jones

LOS ANGELES—Director Brent Jones has joined Los Angeles-based Yard Dog, led by executive producers Joe Piccirillo and Beth Pearson, for work in commercials, branded content and web media. Bringing a diverse reel and more than ten years of directing experience to his new home. Jones is perhaps best known for high-energy automotive spots, but his work also extends to performance-driven ...

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