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Tag Archives: commercials

ONE TWENTY NINE FILMS Launches in New York

Robert Mulligan comes on board as East Coast executive producer as the production company  builds on its base in advertising and continues to develop original content. SAN FRANCISCO—One Twenty Nine Films is expanding to the East Coast and widening its scope beyond its niche in advertising production into original content. The company has hired veteran producer Robert Mulligan to serve ...

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Alkemy X Signs Director Anthony Pellino

NEW YORK CITY— Director Anthony Pellino has joined Alkemy X for exclusive representation for advertising and branded content. With credits including work for Nike, Reebok, Lexus and Uber, among others, Pellino has earned high marks for the raw, emotional power of his work and an innovative style of visual storytelling, especially for sports-related projects. His most recent effort is a ...

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Derby Adds Director Emily Elizabeth Thomas

New York City— Continuing to expand its creative roster with unique and emerging talent, Derby has signed writer/director Emily Elizabeth Thomas for advertising, branded content and music videos. Originally from Texas, Thomas is best known for her narrative work, including the award-winning short film Lola: Girl Got a Gun. The new venture, which marks Thomas’ first foray into advertising, is ...

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Luxury Travel Directing Team “Away Lands” Joins Derby

New York City—  Away Lands, the directing team of Amy Seder and Brandon Burkley, has joined Derby for exclusive representation in commercials, branded content and other advertising projects. Specialists in creating content in the travel and adventure space, the duo has gained an international following since leaving their previous jobs to pursue full-time travel and content creation in 2016. That ...

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Sound Lounge’s Tom Jucarone Short-listed for AICP Post Award

Nomination comes for March for Our Lives’ powerful “The Most Vicious Cycle” NEW YORK—Sound Lounge partner and mixer Tom Jucarone is currently short-listed in the Audio Mixing category of the annual AICP Post Awards competition. His nomination comes for The Most Vicious Cycle, a 3 ½-minute public service video for March for Our Lives, a student-led advocacy working to curtail ...

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Rebecca Niles Joins Derby as Executive Producer

New York City— Derby today announces the appointment of Rebecca Niles as Executive Producer. Niles brings strong leadership, strategic vision and deep production experience. Her background includes a previous two-year stint with Derby as head of production plus prior work for brands including WeWork, ESPN, Nike, Bloomberg Philanthropies, Aruba Tourism Board and British Airways. She also produced a variety of ...

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Alkemy X Signs Director Jonathan Yi

NEW YORK CITY— Continuing to add unique talent to its creative roster, Alkemy X has signed award-winning director and cinematographer Jonathan Yi for exclusive representation for advertising projects. A multi-talented filmmaker, Yi has earned wide praise for his skills as an imaginative and insightful storyteller across commercials, documentaries, television, music videos and other media. His advertising credits include work for ...

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The Colonie Editor Tom Pastorelle Cuts Advocate Aurora Health Campaign To The Tune of a Nostalgic TV Theme Song

Merge Teams with the Chicago-based Company Tapping its Editorial, Motion Design, VFX and Animation Services for a Broadcast/Internet Campaign Cut to the Tune of a Nostalgic TV Theme Song The Colonie editor Tom Pastorelle recently partnered with Merge on a broadcast and web campaign for Advocate Aurora Health, one of the largest not-for-profit integrated health systems in the country. The ...

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Award-Winning Director/Creative Director Anthony Furlong Joins Alkemy X

NEW YORK CITY—Alkemy X has signed Emmy Award-winning Director/Creative Director Anthony Furlong as his exclusive representative for advertising, branded content and related projects. Furlong is a multi-talented creative and storyteller who uses lavish imagery and clever post techniques to create unique and unconventional cinematic pieces. With roots in theater and computer programming, he brings expertise in live action direction, design ...

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Yard Dog Forms Alliance with Elma Garcia Films

LOS ANGELES— Los Angeles-based production company Yard Dog, led by partners/executive producers Joe Piccirillo and Beth Pearson, has formed an alliance with Elma Garcia Films for advertising projects. Yard Dog will act as executive producer and provide sales support for EGF, home to award-winning director/cinematographer Elma Garcia. The two companies will produce advertising assignments jointly. The alliance adds further creative ...

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STORY’s Ron Lazzeretti Brings Good Advertising to Life for GE

CHICAGO— STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB, Chicago, the agency’s first for the brand since being named its agency of record. The account had been with BBDO, New York, since 1920. In one spot, a woman poses for a “shelfie” in ...

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STORY’s David Orr and Cramer-Krasselt Tackle Fire and Ice for Rain-X

CHICAGO— STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames. As water and chunks of ice slowly drop from the ...

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Delicious Contents Teams with SCHROM to Deliver Delectable Food Ads for Less

Food marketing specialist also forges alliances with post­production companies Friendshop! and We Are Walker. NEW YORK—Food marketing specialist Delicious Contents has joined forces with leading tabletop production company SCHROM to provide agencies and brands with “wickedly smart, mouth­watering food content” at a “ridiculously lower cost.” Their aim is to satisfy food advertisers’ need for a steady stream of fresh content, ...

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Eli Green’s New Campaign for RaceTrac is “Wintastic”

Comedy spots out of R/GA Austin introduce a tough coach as pitchman for new rewards program. LOS ANGELES— Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland ...

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The Colonie Teams with Burrell for Toyota Highlander’s New Multi-Platform Campaign

Burrell’s new multi-platform social media and broadcast campaign for Toyota centers around the fun-loving fictional Powell Family, and ‘slice of life’ moments that inspire spontaneous family adventures enjoyed in the comfort of their 2018 Toyota Highlander. The team at The Colonie was tasked with creating an array of engaging deliverables for a variety of platforms that included cinemagraphs, GIFs, and ...

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Sound Lounge Teams with Mad Hat Creative to Launch Sound Lounge Everywhere™ in Atlanta

Remote service will facilitate virtual sound sessions. Studio promotes Becca Falborn to Senior Producer. NEW YORK— Continuing to extend its reach to markets across the country, Sound Lounge has partnered with Atlanta’s Mad Hat Creative to bring Sound Lounge Everywhere™ to the Southeast. The remote collaboration service will allow advertising, broadcast and corporate clients in Atlanta and neighboring states to ...

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