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Tag Archives: commercials

Alkemy X Signs Director Jonathan Yi

NEW YORK CITY— Continuing to add unique talent to its creative roster, Alkemy X has signed award-winning director and cinematographer Jonathan Yi for exclusive representation for advertising projects. A multi-talented filmmaker, Yi has earned wide praise for his skills as an imaginative and insightful storyteller across commercials, documentaries, television, music videos and other media. His advertising credits include work for ...

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The Colonie Editor Tom Pastorelle Cuts Advocate Aurora Health Campaign To The Tune of a Nostalgic TV Theme Song

Merge Teams with the Chicago-based Company Tapping its Editorial, Motion Design, VFX and Animation Services for a Broadcast/Internet Campaign Cut to the Tune of a Nostalgic TV Theme Song The Colonie editor Tom Pastorelle recently partnered with Merge on a broadcast and web campaign for Advocate Aurora Health, one of the largest not-for-profit integrated health systems in the country. The ...

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Award-Winning Director/Creative Director Anthony Furlong Joins Alkemy X

NEW YORK CITY—Alkemy X has signed Emmy Award-winning Director/Creative Director Anthony Furlong as his exclusive representative for advertising, branded content and related projects. Furlong is a multi-talented creative and storyteller who uses lavish imagery and clever post techniques to create unique and unconventional cinematic pieces. With roots in theater and computer programming, he brings expertise in live action direction, design ...

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Yard Dog Forms Alliance with Elma Garcia Films

LOS ANGELES— Los Angeles-based production company Yard Dog, led by partners/executive producers Joe Piccirillo and Beth Pearson, has formed an alliance with Elma Garcia Films for advertising projects. Yard Dog will act as executive producer and provide sales support for EGF, home to award-winning director/cinematographer Elma Garcia. The two companies will produce advertising assignments jointly. The alliance adds further creative ...

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STORY’s Ron Lazzeretti Brings Good Advertising to Life for GE

CHICAGO— STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB, Chicago, the agency’s first for the brand since being named its agency of record. The account had been with BBDO, New York, since 1920. In one spot, a woman poses for a “shelfie” in ...

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STORY’s David Orr and Cramer-Krasselt Tackle Fire and Ice for Rain-X

CHICAGO— STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames. As water and chunks of ice slowly drop from the ...

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Delicious Contents Teams with SCHROM to Deliver Delectable Food Ads for Less

Food marketing specialist also forges alliances with post­production companies Friendshop! and We Are Walker. NEW YORK—Food marketing specialist Delicious Contents has joined forces with leading tabletop production company SCHROM to provide agencies and brands with “wickedly smart, mouth­watering food content” at a “ridiculously lower cost.” Their aim is to satisfy food advertisers’ need for a steady stream of fresh content, ...

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Eli Green’s New Campaign for RaceTrac is “Wintastic”

Comedy spots out of R/GA Austin introduce a tough coach as pitchman for new rewards program. LOS ANGELES— Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland ...

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The Colonie Teams with Burrell for Toyota Highlander’s New Multi-Platform Campaign

Burrell’s new multi-platform social media and broadcast campaign for Toyota centers around the fun-loving fictional Powell Family, and ‘slice of life’ moments that inspire spontaneous family adventures enjoyed in the comfort of their 2018 Toyota Highlander. The team at The Colonie was tasked with creating an array of engaging deliverables for a variety of platforms that included cinemagraphs, GIFs, and ...

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Sound Lounge Teams with Mad Hat Creative to Launch Sound Lounge Everywhere™ in Atlanta

Remote service will facilitate virtual sound sessions. Studio promotes Becca Falborn to Senior Producer. NEW YORK— Continuing to extend its reach to markets across the country, Sound Lounge has partnered with Atlanta’s Mad Hat Creative to bring Sound Lounge Everywhere™ to the Southeast. The remote collaboration service will allow advertising, broadcast and corporate clients in Atlanta and neighboring states to ...

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Sheldon Candis Profiles More Strong Women in Ford Follow-Up, “Born to Roll 2.0”

Second series of spots profile an artist, a firefighter and a doctor. LOS ANGELES—Director Sheldon Candis of A Common Thread tells the stories of three women living their dreams in a sequel to Ford’s celebrated “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group. As with the original series, which were also directed by Candis, the new ...

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The Colonie’s Bob Ackerman and Burrell Get it Started with a Back-to-School Spot for Walmart

Burrell Communications’ new spot for Walmart taps SuperPrime’s lauded directorial duo, The Malloys, and captures the excitement of the approaching first day of school with The Black Eyed Peas’ track, ‘Let’s Get Started.’ The Colonie‘s veteran editor, Bob Ackerman, was given the enviable task of shaping a wealth of stunning footage into a captivating visual story. The agency’s broadcast campaign shows ...

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Derby’s Ryan Balas Launches “TheFoodPornHub.com”

Derby’s Ryan Balas Launches “TheFoodPornHub.com” Video community is dedicated to the sexy art of food photography. New York City— Filmmakers Ryan and Alec Balas have launched a first-of-its-kind showcase dedicated to food as cinema. Going by the cheeky name of TheFoodPornHub, the new site celebrates the sensual pleasures and visual splendors of the culinary arts. There are no pedestrian cooking ...

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Yard Dog Welcomes Comedy Director Tom Feiler

LOS ANGELES— Yard Dog has added a touch more humor to its roster, signing comedy director Tom Feiler for exclusive representation in the United States. Feiler specializes in performance-based comedy often involving odd characters and skewed scenarios. His many credits include campaigns for Walmart, McDonald’s, Iams and Tim Horton’s. “Tom is just flat out funny,” says executive producer Joe Piccirillo. ...

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Yard Dog Signs Director Darren Statman

LOS ANGELES— Director Darren Statman has joined Yard Dog for U.S. work in commercials and branded content. Based in London, Statman has won admirers among agencies and brands across Europe for work noteworthy for its striking, artfully- crafted visuals, nuanced storytelling and raw emotional power. Among Statman’s best-known projects is Hades, a black & white film for British custom motorcycle ...

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Sound Lounge Launches “Sound Lounge Everywhere” in Boulder

Sound facility establishes audio resources at post house 11 Dollar Bill allowing clients to work remotely with New York mixers and voice talent. NEW YORK— Sound Lounge, New York’s leading independent sound studio, has introduced its Sound Lounge Everywhere concept to Colorado. The company has partnered with Boulder post production company 11 Dollar Bill to offer remote audio production and ...

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