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Tag Archives: Dynamic Ad Insertion

Globecast partners with SnifferCat to advance OTT monetization with automated dynamic ad insertion

Globecast, the global solutions provider for media, has announced a partnership with SnifferCat Inc. to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximize OTT revenues. In doing so, Globecast is broadening its media management footprint by being able to offer customers comprehensive, automated DAI services. Eddie Ferraro, Managing Director of Globecast Americas, said, “This ...

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GLOBECAST NAB 2019 SHOW PREVIEW

Booth no: SU9910Booth no: SU9910 Launching at NAB 2019 Server Side Dynamic Ad Insertion (SSDAI) New for NAB 2019, Globecast debuts Server Side Dynamic Ad Insertion (SSDAI), a groundbreaking, advertising insertion technology. SSDAI is changing the media landscape by dynamically detecting and substituting the broadcast ads with more personalized or targeted ads and is becoming the leading solution in premium ...

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ENENSYS IBC 2017 Preview

Booth no: 2.B30 Company details: Founded in 2004, ENENSYS Technologies designs and manufactures innovative professional hardware and software solutions enabling efficient video delivery over broadcast and telecoms networks. The Broadcast Networks division of ENENSYS develops equipment for digital Terrestrial TV, Targeted Content Insertion and Switches and IP Transport. Products are designed for use in the distribution network between encoding/multiplexing and ...

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Monetising the Australian Open with Dynamic Ad Insertion

In January 2017 Seven Network monetised matches from all 16 tennis courts of the Australian Open using Yospace’s Dynamic Ad Insertion (DAI) platform.  Now they’re releasing a case study looking at the business case that drove the project and the cutting edge technical innovations required to make it work. The project marked a breakthrough in monetising major online event traffic ...

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NexPlayer SDK now fully compatible with Yospace

NexStreaming has announced today that its flagship product, NexPlayer SDK is now pre-integrated to support Yospace’s Dynamic Ad Insertion platform. From now on, video service providers and broadcasters will be able to monetize their video apps and ensure their viewers enjoy the best user experience and even easier implementation, thanks to this pre-integration of the two products. Yospace’s server-side Dynamic ...

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Yospace and STV on the long-term impact of Dynamic Ad Insertion

Nearly three years after the first UK launch of Dynamic Ad Insertion (DAI) for live simulcast, Scottish broadcaster STV and stream manipulation expert Yospace present a unique case study on the long-term impact of the service. From a standing start ahead of the World Cup in 2014, addressability can now be applied to 98% of STV’s online inventory – a ...

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StreamGuys Expands Podcast Publishing, Monetization and Statistical Toolset for SGrecast Software

New podcast editing features in SaaS-based platform streamline publishing workflows and enable deeper integration with targeted advertising ecosystem   BAYSIDE, CALIFORNIA, April 28, 2016 — StreamGuys will simplify podcast publishing, and enable advanced monetization opportunities for broadcasters, with the addition of new editing features and workflow enhancements in its SGrecast software. The new advances unify previously distinct podcast publishing steps ...

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StreamGuys Strengthens Advertising Services with Google DFP Integration

StreamGuys’ HTML5-enabled media player simplifies insertion of dynamic banners, video pre-rolls to monetize web and mobile streams BAYSIDE, CALIFORNIA, March 24, 2016 — StreamGuys is broadening its advertising support for online content delivery with the integration of Google DFP software for live, dynamic advertising. Available in SGplayer, its HTML5 and Flash media player for web and mobile playout, Google DFP ...

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Why Understanding the Value of Dynamic Ad Insertion is so Important to Content Owners and Broadcasters

Telestream calls for renewed focus on file-based delivery workflows in search of new revenue opportunities Dynamic Ad Insertion (DAI) is a concept that has been discussed in the cable TV industry for years.   The reason is simple–DAI has the potential to create the largest single new revenue opportunity for content owners and cable TV multichannel video programming distributors (MVPDs) in ...

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Imagine Communications Acquires RGB Networks

Acquisition enhances Imagine Communications’ end-to-end video distribution capability with Dynamic Ad Insertion, Just-in-Time Packaging and Cloud DVR Technology Imagine Communications, a market leader in advertising management and video infrastructure solutions serving global TV networks, broadcast stations, multichannel video programming distributors, governments and enterprise markets, has announced it has signed a definitive agreement to acquire the assets of RGB Networks, Inc., ...

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