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Matrix Solutions Announces Key Executive Promotions to Lead the Company’s Next Phase Strategic Growth

Matrix Solutions President
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Brenda Hetrick, CRO, will move into a new role as President, and Julie Kapsch, COO, will serve as President of Matrix Sales Gateway, the newly formed subsidiary in partnership with CoxReps, Graham Media, Gray Television, and Hearst Television Matrix Solutions (Matrix) announces two executive promotions that will be key to leading the company’s next phase of strategic growth. CRO, Brenda ...

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Matrix Solutions Announces Acceleration of its Media Sales Gateway with Investment from Gray Television, Hearst Television, Graham Media, and CoxReps

Media Sales Gateway
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The leader in global media revenue management, Matrix Solutions, announced today the next-phase development of its Media Sales Gateway with investment and expertise from partnerships with Gray Television, CoxReps, Graham Media, and Hearst Television. Cox Enterprises’ Videa software will serve as the initial back-end technology for traditional linear spot and all future development will be built on Azure with an open ...

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Matrix Announces Fifth Annual Media Ad Sales Summit, Returning to Miami Beach, FL January 19-21, 2022

Media Ad Sales Summit
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Matrix Solutions announces the fifth annual Media Ad Sales Summit will return to the Nobu Hotel in Miami Beach, FL January 19-21, 2022. The Summit, bringing together media and tech thought leaders from across varying market verticals, will provide the necessary forum for discussing and invoking real change for building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, ...

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Matrix Hires Biren Bharucha as VP, Enterprise Sales

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In this new role, Bharucha will expand the Matrix product suite’s exposure while simultaneously leading the company’s sales efforts globally Matrix, the only global ad sales platform built for media, announces the addition of industry-veteran Biren Bharucha to the Matrix team as VP, Enterprise Sales. In this new role, Bharucha will lead the company’s business development efforts globally, extending their ...

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New API Integration from Matrix and WideOrbit Delivers Accounts Receivable Transparency to Media Sellers

Matrix and WideOrbit Integration
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Matrix and WideOrbit announce a new integration that will give media sellers real-time visibility into Accounts Receivable aging data through Matrix’s media ad sales platform, Monarch, from WideOrbit’s traffic and billing system, WO Traffic. The new integration will improve media companies’ bottom line by expediting cashflow. More specifically, the integration provides a graphical, Accounts Receivable data card that gives users ...

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Matrix Announces Development of Sales Gateway Portal

Matrix Sales Gateway
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The new portal will enable media organizations’ sales and operations teams to exchange information with external demand partners, including sales teams, traffic systems, automated demand platforms, advertising networks, and directly with agencies PITTSBURGH, PA – July 30, 2019 — Matrix, the only global ad sales platform built for media, today announced its vision and plans for the development of the ...

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The Jim Pattison Broadcast Group Implements Matrix’s Media Ad Sales Platform Across All Platforms and Markets

JPG Implements Matrix
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Matrix, the only global ad sales platform built for media, today announced that The Jim Pattison Broadcast Group will implement their Monarch media ad sales platform across all television, radio, online properties, throughout all of their markets. The enterprise-wide adoption of the platform will deliver the Canadian broadcaster the connected transparency needed across their teams that will allow for a ...

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Vista Radio Implements Matrix Solutions’ Monarch Media-specific Ad Sales Platform Across 41 Stations

Vista Radio Implements Matrix Solutions' Monarch
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The platform will enable the Canadian broadcaster to capitalize on best practices and operational efficiencies nationwide Vista Radio has implemented Matrix Solutions’ Monarch media ad sales platform across all 41 of their radio stations. The enterprise-wide adoption will not only deliver the Canadian broadcaster connected transparency across their teams, but it will ensure best practices and greater operational efficiency. Vista Radio’s ...

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