Australia’s Seven Network Shaping Converged Future of TV Trading with Imagine Communications

  Landmark and GamePlan play integral role in automated, optimized pitch-to-pay Total TV trading solution SYDNEY, December 1, 2022 ― In support of its strategy to help Australian advertisers and agencies with faster, more effective and easier buying across digital and broadcast screens, Australia’s leading commercial broadcast network, the Seven Network, has partnered with Imagine […]

Imagine Introduces Industry-First Linear TV Advertising Optimization Service

  Two levels of premium service and advanced features set new benchmark for efficiency and profitability Imagine Communications is making it easier and more profitable to trade television advertising, extending its award-winning GamePlan™ yield optimizer to offer the industry’s first turnkey, cloud-based service for linear TV advertising optimization. Designed to extract maximum profitability of ad […]