Videa Launches Its Automated Television Advertising Platform at 2015 #NABShow

Announces Strategic Partnerships With Seven Major Broadcast Partners, Three Advertising Agencies and Mediaocean, Aimed to Further Simplify the Buying  and Selling Process for Local Broadcast Inventory Platform to Debut at National Association of Broadcasters Show, April 13-15 Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television, is slated to debut at the […]

Media General Implements Matrix to Manage Sales Across its Enterprise at 2015 #NABShow

Matrix Solutions, the leading provider of media customer relationship management (CRM) and sales intelligence software, announced that Media General, one of the nation’s largest cross-screen media companies, has selected their cloud-based platform for its 71 television stations in 48 U.S. markets. Utilizing Matrix’s CRM and sales intelligence at an enterprise level, Media General will be […]