Broadcast Technology Leaders Join Forces to Demonstrate ATSC 3.0 Local Ad Insertion at the 2017 NAB Show

PRINCETON, N.J. — April 22, 2017 — At the 2017 NAB Show, Ericsson, Sony Electronics, and Triveni Digital will team up to demonstrate an end-to-end ATSC 3.0 workflow for individualized ad insertion using ATSC 3.0 signaling, ROUTE/DASH transport, and transmission. The first-of-its-kind demo provides broadcasters with a streamlined solution for personalizing advertising in the next-generation […]