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Matrix and vCreative Extend Workflow Capabilities with New Integration

Matrix and vCreative
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Matrix, the only global ad sales platform built for media, today announced the completion of a new API integration with vCreative’s radio workflow software. The integration, available now, provides enhanced connectivity between Matrix’s media-specific ad sales platform, Monarch, and vCreative’s software, enabling users to seamlessly extend their workflow capabilities. As a result, users can more effectively capitalize on revenue opportunities, ...

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