Tedial to Bring Major Breakthrough in Sports Production to NAB 2018 with Intro of Smart LIVE

NAB Booth N1420

World’s most comprehensive live event support system leverages AI for automated clip creation and targeted content delivery

Malaga, Spain — Tedial, the leading independent MAM technology solutions specialist, has revealed plans to introduce Smart LIVE at NAB 2018, the world’s most comprehensive live event support tool and a major breakthrough in sports production. Smart LIVE, a totally unique development in the industry, leverages Artificial Intelligence (AI) tools to increase the number of highlights created automatically, thus reducing production costs and boosting revenues for production companies. Demonstrations will be held in Booth N 1420.



What makes Smart LIVE unique in the industry? Before any action happens, Smart LIVE ingests a LIVE data feed and automatically creates an event inside its metadata engine. Simultaneously Smart LIVE automatically creates the corresponding log sheets, the player grids and a schedule of the event.  All these preparations are linked and organized by collections, so an entire season of sports events can be prepared automatically in advance.


During events, live data is ingested, and the system can be configured to automatically create clips based on actions, keywords or logged occurrences. Smart LIVE automatically pushes content to AI engines; video and audio recognition can be leveraged to generate additional locator data and annotate the media proxies. And the system can automatically publish clips or push content to social media platforms.


Smart LIVE is agnostic to any sports or data providers.  Its powerful metadata engine can be easily configured to create an automatic metadata ingest process addressing the more demanding and the more complex sport workflows. Smart LIVE dramatically increases the utility of the MAM GUI interface, bringing the MAM much closer to LIVE production than ever before.


Smart LIVE is 100% compatible with PAM providers such as SAM or EVS, which makes it the perfect tool to orchestrate all business processes on top of an existing PAM. It can then manage the media life-cycle or media movements between different sites, thanks to Tedial’s award-winning AST storage management system, or simply manage historical sport archives.


At NAB 2018 Tedial will demonstrate Smart LIVE’s automatic highlight creation feature, its integration with AI engines, speech to text integration annotating incoming live media, and the automated publish feature with TELLYO, provider of a cloud-based video production, editing, streaming and distribution platform, and a Tedial technology partner.


Jerome Wauthoz, VP of Products for Tedial commented, “We couldn’t be more excited to bring Broadcasters, Rights holders, Clubs, Federations, or any organization involved in live production a ground-breaking paradigm that will dramatically transform the way they automate clips and deliver content across numerous platforms, including Social Media. By tightly integrating with AI tools, Smart LIVE can generate an increased number of highlights during or after an event, and deliver to a very targeted audience increasing the potential for significant growth in fan engagement.”


Esther Mesas, CSO/CMO for Tedial, added “Another Smart LIVE benefit for customers, that can’t be minimized, is the substantial financial gain. Thanks to the automatic highlight engine and AI integration, preparation time and production costs are reduced with more highlights being created with the same or less staff. And more content published means more revenues for these customers.”



TEDIAL HYPER IMF: At NAB 2018, Tedial will also be highlighting its HYPER IMF, the industry’s leading end-to-end IMF workflow leveraging IMF methodologies to save users up to 25% – or more – in storage and versioning costs. HYPER IMF is a true IMF solution that supports IMP and supplemental file ingests and creation of unique CPLs for archive, versioning and delivery. This complete solution can leverage IMF markers for soft-parting and pre-mid-post roll insertions.


Tedial Augmented STorage (AST): Tedial’s award-winning Augmented STorage (AST) system takes its place as the new paradigm in hierarchical storage management (HSM). AST expands traditional HSM into a multi-site, multi-tier heterogeneous storage enabling cloud deployments, multi-site operations or hybrid clouds with minimal impact on upper layers. Fully AXF Compliant!


Version Factory for distribution: Tedial’s highly scalable and flexible content publishing to linear and non-linear platforms are based on IMF CPL component definitions and OPL delivery profiles for automating the creation and distribution of thousands of versions.


About Tedial

18 years of technology leadership

Tedial is a leading provider of Media and Content Management solutions designed to maximize business efficiency and profitability.

Its multi award-winning Media IT platform, Tedial Evolution, provides global media companies and broadcasters next-generation MAM and business driven media workflow. Tedial supplies the world’s only fully end-to-end IMF compliant MAM solution, marrying media preparation and logistics into a complete supply chain, and a single workflow “Version Factory” that delivers thousands of media version from a single asset. For 2018 Tedial innovations includes a Sports event tool that supports and extends production systems from industry leading vendors. Tedial Evolution is designed to reinforce a collaborative working environment and drive workflows for linear, VOD/OTT and live event services.

Tedial is global company with consistently, successfully delivered large and complex MAM/Content Management systems.

US Tedial contact:

Jay Batista


Tel:          +1 (424) 645-5300 x 602


US PR Contact:

Harriet Diener

Desert Moon


Tel:          +1-845-512-8283 

Cell:         +1-914-263-0613


International PR Contact:

Kate Ford

Jump PR


Tel:          +44 (0)1932 240001

Mob:        +44 (0)7740 948065



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