24i Media Transforms the Tennis Channel User Experience
Amsterdam, The Netherlands, April 4th 2018 – Today 24i Media, an industry-leading, global TV app developer announced that it is helping power the newly launched Tennis Channel app, which is now available on iOS, Android, Apple TV, Amazon Fire and Roku devices. The redesigned app lets fans watch tennis anywhere in the home or on the go.
“Our fans expect access to tennis anytime, anywhere and on a number of devices,” said Adam Ware, senior vice president, head of digital and business development, Tennis Channel. “When Tennis Channel and Sinclair Digital Group considered potential partners, 24i topped the list given their experience in building complex first-class OTT multi-device apps.”
The new Tennis Channel app features a new look and feel across all devices and offers unparalleled access to live and on-demand matches and tennis coverage.
“We are delighted to be working with Tennis Channel to help them grow their audience,” said Martijn Van Horssen, CEO, 24i. “Our partnership with the Tennis Channel demonstrates our continued success as we continue to expand our footprint in the North American market.”
Leveraging 24i’s SmartTemplate solution and proprietary App Core technology platform allows for smooth customization and repurposing of the UI, making it easy for Tennis Channel to deploy apps across a number of connected devices.
24i will be showcasing their feature rich set of TV applications at the NAB Show in Las Vegas, booth SU9301CM, April 9-12 and welcomes visitors to drop by their booth or book a meeting to discover how they can leverage 24i’s next generation tools and technologies to stand out from competitors and capitalize on 24i’s flexible and proven solutions.
CMO at 24i
Brynhild Vinskei is the Chief Markets Officer at the leading multi-screen TV app across all devices. In her role as CMO, she is leading the global Sales and Marketing activities for 24i and play an instrumental role in the strategic development, expansion and growth of the company globally.
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