Debuts ahead of IBC 2025; Invitation-only “SundAI” breakfast on Sunday, Sept. 14 to spotlight real-world deployments and workflows
IBC 2025, AMSTERDAM, Aug. 21, 2025 — The Media League, a pioneering business consulting agency dedicated to accelerating the growth of media & entertainment (M&E) technology companies, today announced The Media League AI², a focused consulting practice that turns the potential of AI in M&E into strategies and implementations that pay off. The Media League AI² combines rigorous, academically informed analysis of the AI technology and business landscape with hands-on domain expertise, delivering the when, how, and why in one engagement.
“AI is the current force reshaping M&E, and at IBC you’ll hear it in every hall. What’s been missing is depth. For years we’ve seen surveys, high-level recommendations, and promising pilots, but not enough hands-on analysis that shows how AI can truly enhance products and workflows. We built this AI intelligence research practice to close that gap,” said Thierry Fautier, Managing Director & Co-Founder, The Media League. “Our practice connects service providers and tech vendors around tangible outcomes, and turns direction into decisions, and decisions into implementation.”
With a pragmatic and action-biased ethos, The Media League AI² is designed to help clients move from AI insights to real-world wins. The practice provides strategic clarity, operational alignment, and support to help clients navigate adoption hurdles and forge critical partner connections within the M&E ecosystem. By validating AI-powered business models and testing AI-enhanced workflows, The Media League AI² helps clients keep pace with a rapidly changing industry.
The hands-on research is anchored by the rigorous academic work of Leaguer Maria Ingold, whose independent research provides the underlying taxonomy for The Media League AI² consulting practice. This research provides a new and robust framework for understanding AI’s application in the M&E market.
Leaguers with subject matter expertise build on this AI research framework exploring the challenges and opportunities in areas such as content enrichment, delivery, user engagement, monetization, and content piracy to drive practical AI implementation in M&E, forming the backbone of AI’s integration into the industry.
“The Media League AI² operates at two altitudes. While Maria’s research provides the academically rigorous, big-picture map, along with diving into actual product use cases; subject matter experts of media enrichment, media delivery, and user experience deep dive into the practical and business implementation challenges and opportunities that follow,” said Fernando Amendola, Managing Director and Co-Founder of The Media League. “We take it a step further, compared to what has been done until now, by mapping the underlying tech and its readiness. We help service providers adopt game-changing AI technology, media tech vendors enhance their portfolios with the power of AI, and AI startup innovators effectively enter the M&E marketplace – to move them forward.”
SundAI Breakfast @ IBC: Where Media Leaders Turn AI Hype into Reality
Another key pillar to The Media League AI² practice is curating communities that foster candid, cross-ecosystem dialogue to help business leaders navigate the ever-changing AI landscape.
To mark the launch, The Media League will host SundAI @ IBC, an invite-only executive breakfast on Sunday, Sept. 14, 08:15-10:00hrs., at a convenient location, walkable to the RAI. Attendees will engage in executive-level debates on AI commercial deployments and adoption challenges; gain unbiased research and market maps of the complex AI ecosystem; and get a formal introduction of The Media League AI². Participation is by invitation for service providers, media tech vendors, press, and industry associations. Request an invitation to join the waitlist – space is limited.
About The Media League
The Media League is a business consulting agency specializing in accelerating the growth of media & entertainment (M&E) technology companies. Through modular, continuous, and frictionless consulting services, The Media League seamlessly integrates strategic foresight and operational expertise to drive measurable impact. By offering an elite team of industry pioneers, The Media League is redefining how M&E technology companies achieve success. To view our collection of Leaguers and their expertise, visit www.themedialeague.com and follow us on LinkedIn.
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