The Switch Supports First 4K Transmission of Xbox 2017 E3 Briefing

LOS ANGELES-June 27, 2017– Sunday June 11, marked a technical milestone for The Switch in supporting Xbox in broadcasting its annual E3 Briefing from the Galen Center in Los Angeles, for the first time in 4K Ultra-High Definition on Mixer, Microsoft’s new live game streaming platform.

To help deliver Mixer’s 4K Ultra High Definition transport requirement, The Switch utilized a portable Switch node on-site at the Galen Center to transmit back to Xbox headquarters (HQ) in Redmond, Washington. The production truck on-site delivered four (4) 1080p/29.97 quadrants, which were each delivered 1:1 protected to Redmond. In addition, the encoding team in Redmond relied on The Switch to provide JPEG-2000 HD primary and backup paths to Xbox HQ, as well as a return path from Redmond to the Galen Center. The event was made available to other recipients at The Switch Los Angeles. The Xbox E3 Briefing was viewed both live and via Video-On-Demand (VOD) by millions around the world.

Hosted by Phil Spencer, Head of Xbox, among others, the Xbox E3 Briefing unveiled Xbox One X, a device Xbox is calling “the most powerful console in the world.” Also showcased were Xbox games that take advantage of the processing power of Xbox One X, which is set to launch on November 7, 2017.

“We’re thankful to all the fans who were able to join us throughout the week of E3 on Mixer, whether it was for the main Xbox E3 briefing, which was broadcast in 4K for the very first time, or for any of the other great streams that were broadcast from the show floor throughout the week – it was a fun week celebrating all things gaming on Mixer,” remarked Mixer Director of Marketing, Jenn McCoy.

After the briefing and throughout the week of E3, The Switch also provided continuous E3 support solutions for Xbox, both from the Galen Center and the Los Angeles Convention Center, continuing to enable technology and gaming fans near and far to stay involved in the fun through the Xbox Daily: Live @ E3 show, which aired throughout the week on, where VODs from the week are now available.

About The Switch:
Beers Enterprises, LLC d/b/a The Switch is the leading video solutions service provider in North America. The Switch currently provides advanced video switching and local fiber circuit services, satellite services, scalable Ethernet, and “HomeRuns” remote production via its FiveNines Service across the United States, Canada, the United Kingdom, France, Switzerland, Singapore, Australia and New Zealand. The Switch was awarded a U.S. System Patent for customer controlled video data content delivery (U.S. Patent # 9306873). The Switch was awarded the 2013 New Bay Media Product Innovation Award for Switch-IT and the 2012 Broadcast Engineering Excellence Award for Network Automation. The Switch was created in 1991 to provide cost-effective, customer controlled television signal routing services to the broadcast industry. The Switch has been embraced by the marketplace since its inception and has grown to its current market leadership position. For more information, please visit:

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