Share

The Top Trends of 2022 in Professional Video and Audio Production

With the year 2022 fast approaching an end, we picked what we consider to be the top professional video and audio trends of the year. There may be disagreement over our list, but it is hard to argue that each is not having a major impact on our lives and the industry.

  • Artificial intelligence (AI) technology is gaining ground in every aspect of video and audio creation (and every other part of life). AI is already a staple in video production. It is now used in scriptwriting, pre-production (planning and scheduling), formulating release strategies and predicting success at the box office, casting and promotion.

It has also become increasingly popular for video post-production, coloring and music creation. The technology is now even being used to realistically change the age of actors. AI software is available for masking, language dubs, automatic dialogue replacement, audio mixing, text-based video editing and editing social media video.

AI is used in video analytics to increase insights from data in video files by automatically detecting, analyzing and interpreting activity in real time. Objects such as people, cars and license plates within images and video feeds are interpreted using AI in real time.

At the same time, the explosion of AI technology dramatically exposes the problem of fake imagery in video and photography — something that may soon get out of control as it becomes available to more non-technical users.

  • Virtual set technologies for video. A virtual set in a video studio allows a production to use digital backgrounds in real time. Producers can alter the location, weather and time of day using software and images projected on an LCD or LED screen. Actors can be placed anywhere in front of the screen and perform just as on a realistic set.

On a virtual set, the camera can move in 3D space, while at the exact same time, the image coming from the virtual camera is being rendered from the same perspective.

When introduced more than a decade ago, virtual set systems cost over a million dollars. In 2022, virtual sets can be purchased for as little as $50,000, while offering far greater photo-realism, creative latitude and intuitive operation. Virtual sets can be programmed to change the background setting using digital graphics.

  • Camera-to-Cloud technology is a major change in the workflow of digital video production. Introduced last year, Adobe’s Frame.io Camera-to-Cloud technology offers film, television and commercial productions a new way to skip traditional workflow steps by sending a camera’s video output directly to post-production over the internet.

Adobe’s Frame.io is a central hub that allows producers to share media, track feedback and streamline a production workflow so video crews can work closely together from anywhere in the world. It eliminates many of the traditional physical workflow steps like uploading and downloading video, making copies and long delays.

In 2022, the technology was implemented in cameras ranging from RED’s digital cinema cameras to Filmic Pro on Apple’s iPhone. Currently, more than 30 Camera-to-Cloud integrations are being developed by various manufacturers.

  • Virtualization of video and audio hardware. Hardware virtualization is the use of a computer disguised as a hardware platform. Virtualization hides the physical characteristics of the computer from the user, presenting instead a virtual version of traditional hardware.

Virtualization is performed by a control program that creates a simulated facsimile of an audio mixer, video switcher or other professional gear. It is operated as if it is physical hardware.

Virtualization software is typically stored on redundant servers. It forgoes large amounts of rack-mounted hardware, thus requiring less space in large facilities. Today, virtualization has reached a point where entire radio and television stations can be operated from a single box. The mix engine, playout software and audio processing can all be on a single computer.

It is predicted that in the near future that hybrid glass/mechanical surfaces using touchscreens as the base will dominate in the industry. These devices would have a physical overlay with finger guides for faders and buttons.

  • The Studio-to-Home/Office movement in both video and audio was accelerated by the Covid pandemic and has resulted in a permanent shift in how people work. Both video and audio production facilities have moved from professional studios to modified homes and offices.

Since video/audio migrated from commercial facilities to outside venues, equipment has gotten more automated, better quality, smaller and less costly. As a result, this trend is revolutionizing how creative people work, learn and socialize.

When video production left the studio during Covid, network entertainers broadcast from their homes and even the President of the United States campaigned from his home basement video studio in Delaware.

Home music recording also shifted — putting a lot of studios out of business. Demand for professional-grade gear and room treatments as home studios fed the proliferation of podcasts and the continuing efforts of musicians to produce high-quality material in non-commercial venues.

  • Greater democratization of media distribution exploded in 2022. Podcasting dramatically expanded, as did internet-distributed video programs by companies and individuals. Anyone can now have a television or radio show with global reach at virtually no cost.

Media democracy has given birth to alternative media and citizen journalism. Though the movement champions diversity of voices and perspectives, it has also unleashed some of the worst aspects of human behavior. The future challenge is to balance these countering viewpoints and not create a nation of isolated, niche ideologies.

Writer at Broadcast Beat
Frank Beacham is a New York-based writer, director and producer who works in print, radio, television, film and theatre.

Beacham has served as a staff reporter and editor for United Press International, the Miami Herald, Gannett Newspapers and Post-Newsweek. His articles have appeared in the Los Angeles Times, Washington Post, the Village Voice and The Oxford American.

Beacham’s books, Whitewash: A Southern Journey through Music, Mayhem & Murder and The Whole World Was Watching; My Life Under the Media
Microscope are currently in publication. Two of his stories are currently being developed for television.

In 1985, Beacham teamed with Orson Welles over a six month period to develop a one-man television special. Orson Welles Solo was canceled after Mr. Welles died on the day principal photography was to begin.

In 1999, Frank Beacham was executive producer of Tim Robbins’ Touchstone feature film, Cradle Will Rock. His play, Maverick, about video with Orson Welles, was staged off-Broadway in New York City in 2019.
Frank Beacham
Broadcast Beat - Production Industry Resource