ThinkBreatheLive Transforms Super Bowl XLVIII Halftime Crowd into Panoramic Concert Screen Featuring Bruno Mars Live

(New York, New York–February 4, 2014) ThinkBreatheLive (TBL) helped more than 80,000 spectators at MetLife Stadium play a VIP role in the Pepsi Super Bowl XLVIII Halftime Show featuring Bruno Mars. Touchdown Entertainment engaged the creative shop to produce digital environments for America’s hallmark entertainment event, including a dynamic LED experience that turned the entire stadium into an immersive panoramic concert screen.

The joint effort marked consecutive Super Bowl appearances for TBL after it produced content for last year’s halftime headliner and longtime client Beyoncé. Super Bowl XLVIII – the most-watched TV event in U.S. history – introduced a new twist: attendees wore specially designed hats equipped with LED technology provided by Montreal-based company PixMob. The hats were remotely controlled to collectively form a massive LED screen on which TBL’s media was projected.

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