Tightrope Media Systems and Iteris Bring Real-Time Traffic Information to Community TV

BlueCommute system keeps southern California commuters up to date on regional traffic conditions across TV, mobile, web and standard telephone systems

SAINT PAUL, MINNESOTA, January 21, 2015 Tightrope Media Systems has joined forces with traffic management specialist Iteris to bring real-time traffic information to Community TV channels serving southern California communities. Branded as BlueCommute™, the software-defined program is based on Iteris’ broad range of Intelligent Transportation System (ITS) solutions, providing commuters with an up-to-the-minute display of travel conditions across local routes. The BlueCommute platform delivers that information to viewers as a rich media experience, offering a mix of dynamic video, graphics and text that continuously updates.

The federally funded BlueCommute service broadens community outreach by simulcasting over Community TV, or cable access channels, in Los Angeles County, Ventura County, Orange County and San Diego County. Though BlueCommute offers personalized traffic information via its subscription service over the web, mobile devices and standard telephone systems, the version delivered to Community TV channels is free for both broadcasters and viewers.


To achieve its goals of cost-efficiently providing a free TV service, Iteris is working with Tightrope Media Systems to transition communities across these four counties to a simpler, low-cost architecture, beginning with several cities (including El Segundo and Hawthorne) in Los Angeles County. In the process, viewers who follow Community TV broadcasts can monitor the latest information on traffic congestion, road construction, highway incidents, and special events.

Tightrope powers a large number of Community TV stations’ programming in the United States through its portfolio of servers and automation systems, making the company and its technology a natural fit for Iteris. Almost all of those stations use Tightrope’s Carousel digital signage system for on-air graphics. The end-to-end workflow connects Iteris’ real-time rich media feeds at the backbone of BlueCommute to Carousel servers at these Community TV facilities. According to Alan Clelland, Vice President, Transportation Systems at Iteris, Carousel provides a simple, direct connection between BlueCommute and Community TV stations that eliminates computers and auxiliary components, reducing ongoing system maintenance while providing a rich, highly visual media service for live broadcasts. Furthermore, Community TV channels reap the benefit of additional free content to fill airtime and attract more viewers.

“Tightrope’s Carousel solution is attractive because it offers a variety of ways to use content,” said Clelland. “For example, Iteris takes data, graphics and video content from multiple sources and compiles a full screen for transmission. The Community TV station can receive this content and translate it to a broadcast screen very simply, providing exceptional ease of entry for a new user. However, Carousel also allows experienced users to build their own templates, and determine what content is sent to the broadcast screen. That ability to use any combination of the content we supply with content they generate themselves offers exceptional freedom and flexibility for the broadcaster.”

Clelland adds that the BlueCommute service is uniquely branded for the southern California deployment, though the same service can be quickly rolled out at a low cost in other regions thanks to the clean integration with Carousel.

“Many Community TV stations have embraced our Carousel platform due to its ability to display traffic cameras RSS feeds and other data streams right out of the box, but BlueCommute has put all of those capabilities and more together in a package that provides an invaluable service for commuters travelling the roads and highways of the densely populated southern California region,” said Steve Israelsky, VP Broadcast Solutions at Tightrope Media Systems. “Our existing footprint across Community TV stations in the United States makes our partnership with Iteris ripe for expansion into new communities across the country. There is a real opportunity here to drive audience and create unique programming for Community TV stations nationwide.”

Bill Greco, an independent consultant working with Iteris, was instrumental in bringing the two companies together for the BlueCommute project. According to Greco, the budget constraints associated with municipalities and local cable access made Tightrope an attractive option for both BlueCommute and future deployments – first, due to Tightrope’s high penetration in Community TV with existing Carousel installations; and second, given the affordable price point for stations interesting in upgrading to Carousel. The concept of delivering rich, real-time information on traffic conditions to Community TV stations is an attractive proposition for all parties, from the viewer and broadcaster to government agencies.

“The Federal Highway Administration is partially gauging the success of BlueCommute on subscriber numbers, and opening new delivery platforms such as Community TV will prove significant for attracting new subscribers to the more personalized service,” said Greco. “We believe that the success of BlueCommute will inspire future deployments, not only within Community TV stations that can offer an important service to viewers, but also within municipal buildings, hospitals, airports, shopping malls and universities – or any venue where commuters desire real-time traffic information. We see a wide array of opportunities moving forward.”

About Tightrope Media Systems

Founded in 1997, Tightrope Media Systems is the pioneer of web-centric digital signage and broadcast automation systems. It provides station automation, video servers, internet video on demand, live streaming, the Carousel Digital Signage system, and ZEPLAY, a multi-channel instant replay machine for stadiums, arenas and Outside Broadcast vehicles. Tightrope’s award winning systems are used throughout the world. You can reach Tightrope Media Systems at (866) 866-4118 or visit them on the web at

About Iteris, Inc.

Iteris, Inc. (NYSE MKT: ITI) is a leader in providing intelligent information solutions to the traffic management market. The company is focused on the development and application of advanced technologies and software-based information systems that reduce traffic congestion, provide measurement, management, and predictive traffic and weather analytics, and improve the safety of surface transportation systems. By combining its unique IP, products, decades of expertise in traffic management, hyper-local weather solutions and information technologies, Iteris offers a broad range of Intelligent Transportation System (ITS) solutions to customers throughout the U.S. and internationally. The firm is headquartered in Santa Ana, California, with offices nationwide and abroad. For more information, please call 1-888-329-4483 or visit Also visit us on Facebook, Twitter, and YouTube.

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