New upgrade expands intuitive ‘schedule once, publish everywhere’ workflow to help community stations promote and share their programming across social media
ST. PAUL, MINNESOTA, April 11, 2017 – Tightrope Media Systems will bring a powerful new version of its Cablecast Broadcast Automation platform to the upcoming 2017 NAB Show. Helping community broadcasters and small television stations leverage new opportunities to engage and expand their audiences, Cablecast version 6.2 features an array of enhancements that enable users to easilyand efficiently promote and share their content online. Tightrope will showcase the new upgrade in booth SL8620 at the event (April 24-27, Las Vegas).
“As the public access media landscape continues to evolve, it’s crucial that broadcasters not just publish their content to the web, but also ensure they’re maximizing its reach and value,” said Steve Israelsky, VP Sales and Marketing, Tightrope Media Systems. “Our focus with Cablecast has always been about making users’ jobs easier, allowing them to reach viewers across all media – from their primary cable channels to the web, OTT and social networks – in a single, efficient workflow. Cablecast 6.2 extends its end-to-end scope to help customers further propagate their programming and unlock their content’s full potential.”
Cablecast’s website integration tools and templates make it fast and easy for users to create video-rich, public-facing sites and automatically publish their program schedules, live streams and VOD clips online. Version 6.2 adds value for stations by making their content and schedules easier to find through search engines, offering a valuable tool for organic audience growth.
Stations can now also gauge their online impact with VOD and streaming metrics. Meanwhile, enhanced social media integration streamlines the publishing of live and on-demand content to stations’ social networking channels, automatically generating embed codes for posting to Facebook and Twitter. Online viewers of the stations programming can also promote via Facebook and Twitter with just one click.
Tightrope will also preview features expected in future Cablecast software releases, including new channel branding capabilities for live video sources that eliminate external keying equipment. Instead, users can leverage lower cost Cablecast Flex servers to key station logo bugs, text crawls and graphics over live video while also playing out pre-recorded content.
The Cablecast 6.2 software is slated for release in April. For more information about Cablecast Broadcast Automation software and Cablecast Flex playout servers, please visit www.trms.com.
About Tightrope Media Systems
Founded in 1997, Tightrope Media Systems is the pioneer of web-centric digital signage and broadcast automation systems. It provides station automation, video servers, Internet video on demand, live streaming and the Carousel Digital Signage system. Tightrope’s award winning systems are used throughout the world. You can reach Tightrope Media Systems at (866) 866-4118 or visit them on the web at www.trms.com.
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