TVUP, a Spain-based technology company providing a pioneering television service through its OTT platform Tivify, has selected Ad Insertion Platform (AIP) to monetize its advertising inventory through AIP’s programmatic premium video ad network. Thanks to AIP’s capacity to generate demand via its buying partners and its leading SSAI platform, DAIConnect, AIP will help TVUP increase its ad yield and maximize its fill rates.
TVUP’s innovative OTT television platform, Tivify, offers free access to more than 130 streaming channels, including some of the most popular channels in Spain as well as a selection of Free Ad-supported Streaming TV (FAST) channels. It allows distributors to offer a wide variety of premium TV channels and content to their customers, including advanced functionalities such as applications and games. The platform has an application for all screens: television (Android TV, Samsung, LG and Fire TV), mobile phones and tablets (iOS, Android and Huawei) and WebPlayer (Google Chrome). Users can also watch content on their TVs through Chromecast technology.
AIP provides a 360-degree monetization service within TVUP’s interface by programmatically selling video ad inventory to AIP’s demand partners and enabling Server-Side Ad Insertion (SSAI). The combination of AIP’s ad serving capabilities and its SSAI technology’s ability to insert dynamic ads into the video content for TVUP’s FAST channels will help optimize the value of TVUP’s inventory to maximize revenue, while ensuring the best user experience.
“We will be expanding our FAST channel strategy this year to bring more free entertainment options to our Tivify users,” said Eudald Domènech, CEO of TVUP. “Thanks to AIP’s programmatic ad sales services, we can increase our ad revenue and maximize fill rates. With AIP’s DAIConnect, we have the most advanced SSAI solution on the market, allowing us to seamlessly stitch video ads within our complex digital infrastructure.”
“We look forward to working with TVUP to implement a 360-degree solution for its OTT platform, ranging from the technical implementation to the monetization of its entire inventory,” said Laurent Potesta, CEO, Ad Insertion Platform. “Large and ambitious players like TVUP are increasingly turning to AIP to help improve their advertising revenue.”
About TVUP Media Telecom
TVUP MEDIA TELECOM S.L, is a Spanish tech company with offices in Barcelona, Madrid and Santiago de Chile. The founding team has more than 20 years’ experience working in the development of Internet TV in large operators and successful startups. The challenge of TVUP Media Telecom is to bring innovation to anyone and, with its OTT platform, Tivify, the company offers a pioneering television service in Spain with a free offer of channels that can be enjoyed from any screen. The platform’s technology also facilitates access to advanced functionalities and personalized content recommendations, thus achieving an excellent user experience.
About Ad Insertion Platform
Ad Insertion Platform Sàrl has specialized in dynamic ad insertion services for the broadcast and streaming industry since 2007. Our flexible, agnostic SSAI solution enables live or Video-On-Demand (VOD) ad insertion on Connected TV and OTT platforms, including Free Ad-Supported TV (FAST), and can be integrated with any existing ecosystem or infrastructure. Our Ad Break Composer allows customers to create, edit and optimize ad pods with easy drag-and-drop to deliver an exceptional, targeted user experience on virtually any player or connected device. When using the full DAIConnect® Suite, including our DAI Optimizer and monetization services, we can sell inventory, unsold inventory or manage the entire ad sales process to increase fill rate and ad revenue.
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