NEW YORK, NEW YORK, November 4, 2013 – Sony is flipping out over the new VAIO® | Flip PC in partnership with two-time Olympic Gold Medalist Gabby Douglas. In celebration of the new VAIO | Flip PC, a brand new form factor that instantly goes from laptop, to tablet to viewer mode with a simple flip, Gabby Douglas will perform floor exercises throughout New York City travelling around on a double decker bus Tuesday, November 5. Consumers are invited to see Gabby perform during the bus tour stops.
In addition, Gabby will be at the Madison Avenue Sony Flagship Store on Tuesday, November 5, for a special meet-and-greet and performance from 3:30 to 5:00 PM. For every person that comes to the store during this time, Sony will donate a dollar to the charitable organization Right to Play, which Gabby supports.
“It is such an honor to be able to celebrate the launch of the new Sony VAIO | Flip PC. Sony is an innovator, always breaking boundaries to deliver a new, better experience. As an Olympian, I’m always striving to better my game in much the same way,” said Gabby.
“What better way to celebrate the launch of the new Sony VAIO | Flip PC than by featuring the expert in flipping,” said Pedro LaFarga, SVP, Sony VAIO & Networked Products Division. “It was a natural fit to work with Gabby and celebrate the launch of Sony VAIO | Flip as both Gabby and Sony are both about performance.”
Win a VAIO | Flip PC
Consumers can enter for a chance to win a new Sony VAIO| Flip PC by using the Sony hashtag #VAIOFlip and tweeting answers to @SonyElectronics. For those consumers not on Twitter®, you can enter Sony’s Vaio Flip Sweepstakes by submitting a response in the comments section of blog.sony.com/2013/10/vaio-flip-sweeps. The sweepstakes starts at 9 a.m. ET, Nov 4 and ends 5 p.m. ET, Nov 18. See official sweepstakes rules at the Sony Blog for details, including prizes, entry instructions, and odds of winning. NO PURCHASE OR PAYMENT NECESSARY. Open only to US residents who are at least 18 years old at time of entry. Void where prohibited.
Gabby Douglas and VAIO| Flip PC Bus Tour stops
Consumers will have the opportunity to see Gabby perform floor exercises live Tuesday, November 5 at the stops listed below:
- 10:30 AM – 11:30 AM: 6th Ave between 41st & 42nd (Bryant Park)
- 12:00 PM – 1:00 PM: 476 5th Ave between 43rd & 44th (Best Buy)
- 1:30 PM – 2:30 PM: 57th Street and 11th Avenue
- 3:30 PM to 5:00 PM: 550 Madison Meet and Greet at (Sony Store)
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