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Unified Distribution From Imagine Communications Can Ignite Revenues @Imagine_Comms


a17The ever shifting consumption of video content has most everyone in the entertainment and media worlds scrambling to adjust and simplify. Imagine Communications Unified Distribution solutions are solving these complex problems with speed, agility and simplified efficiency. With Imagine’s breakthrough HTTP-to-UDP gateway, broadcasters and content providers and producers can immediately simplify and streamline workflows so that all operations can generate high value and extremely targeted advertising.

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, future-proof, multiscreen video and ad management solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive nearly $50 billion in global ad revenue for our customers. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry.

The Selenio Video Delivery Edge (VDE), an HTTP-to- UDP gateway, was developed by Imagine Communications to help video service providers reduce the cost and complexity of their networks by seamlessly bridging next-generation and legacy video delivery infrastructures. Selenio VDE is designed to enable cable operators and other content distributors to improve the efficiency, performance and revenue-generating potential of video delivery and ad insertion infrastructures, at the same time paving the way for the transition of operations to a fully virtualized environment based on generic computing and networking resources.

Selenio VDE leverages technology from across Imagine Communications’ Networking and Cloud solutions portfolio, including the company’s fully virtualized dynamic ad insertion (DAI) ecosystem. The software-based gateway works by allowing cable operators to leverage their HTTP video and ad delivery infrastructure to feed linear programming and ads to existing STBs, which may number in the millions. Selenio VDE enables the largest cable operators in the world to extract significant costs from their operations by replacing proprietary, purpose-build ad insertion and video delivery infrastructure with state-of-the art solutions that run entirely in software — without disturbing subscriber equipment.

Selenio VDE is also capable of helping broadcasters and service providers reduce costs by enabling the replacement of expensive satellite and terrestrial links that deliver compressed video to service providers, as well as links between facilities.  Selenio VDE allows operators to replace multicast delivery networks with Internet-based, HTTP links that are more reliable, and are less-expensive to operate.

Kevin Sawyer
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