V-Nova Makes Live 4K Distribution a Reality at BroadcastAsia

  • Demonstration of high quality live 4K delivery with PERSEUSTM Plus at bitrates as low as 8 Mbps
  • Support for all devices using native hardware makes PERSEUS Plus the only next-generation codec ready for deployment today

V-Nova, a leading provider of video compression solutions, today announced that it will demonstrate its ability to make 4K distribution economically viable for broadcasters, operators and streaming service providers with the latest advances of its PERSEUS Plus codec at BroadcastAsia in Singapore (June 26-28). V-Nova’s solutions will be shown on booth 6K3-03.

Demonstrations at the show will include:

  • PERSEUS Plus on Multiple Screens: Streaming to a broad range of devices and side-by-side comparisons with other codecs like HEVC to illustrate significantly greater quality at up to 50% lower bitrates.
  • Live 4K Primary Distribution: an end-to-end demonstration of live encoding and distribution of 50fps 4K/UHD at up to 70% lower bandwidth than other solutions in use today.

The market penetration and affordability of UHD TV’s is increasing rapidly. Today’s consumers want bigger, better and ultimately to view content in glorious 4K and the Asia Pacific region is projected to lead the trend for UHD service launches. Global online content providers are leading the way in 4K, but regional operators don’t have the scale to absorb the costs of launching 4K services with codecs that require new systems and hardware from the encoder all the way to devices.

“PERSEUS Plus can cut 4K bitrates in half. Services like Netflix stream 4K VOD at over 15 Mbps and the few distributing live 4K content are using substantially higher rates than that, typically 25 – 35 Mbps. PERSEUS Plus simultaneously enables you to massively cut delivery costs while reaching millions more users. It absolutely transforms the viability of launching services today.” said Guido Meardi, CEO and co-founder at V-Nova.

PERSEUS Plus works with industry-standard formats like MPEG-2 Transport Stream, HLS and MPEG-DASH to deliver the best picture quality across any platform, even at low bandwidths. Already supported natively by existing hardware without the need for plug-ins or OS support, PERSEUS Plus provides ground-breaking efficiency without increasing power consumption on devices.


With a collective of almost 40 years’ experience working in Public Relations, Page Melia PR is not just another PR agency.

Here, our dedicated, informative and passionate team like to look at things differently to ensure our clients’ voices are heard. We are innovating how your message is shared.

Through practical Content Marketing and PR strategies we forgo the empty ‘PR speak’ and delve straight to the heart of issues, focusing on stimulating thought leadership articles, case studies and blog posts.

Not only do we work alongside leaders, influencers and decision makers to highlight the issues affecting and transforming our industry, we also have a strong relationship with journalists, editors and publications to create the content clients want to discuss – and readers want to read.
Page Melia PR
Broadcast Beat - Production Industry Resource