The platform will enable the Canadian broadcaster to capitalize on best practices and operational efficiencies nationwide
Vista Radio has implemented Matrix Solutions’ Monarch media ad sales platform across all 41 of their radio stations. The enterprise-wide adoption will not only deliver the Canadian broadcaster connected transparency across their teams, but it will ensure best practices and greater operational efficiency.
Vista Radio’s existing solution did a good job of recording booked revenue, however they recognized the need for a system that could track and manage new business prospecting, as well as up-sell and cross-sell opportunities. Monarch not only possessed those attributes, but its media-specific architecture offered integration to Vista Radio’s traffic system with no additional customization or set-up. This in-itself proved to be cost-effective with the added benefit of a shortened timeframe from decision to go-live date. Additionally, integration to the Vista Radio’s G Suite, including e-mail and calendar applications, eliminates data redundancies.
“We are continually looking for ways to grow our business and as a result recognized a need to better understand and capitalize on our revenue across multiple assets,” shared Geoff Poulton, President, Vista Radio. “After an extensive search we selected Matrix Solutions’ Monarch based on its media-specific design and integrations, robust sales-generating resources, and the ability to connect our teams and opportunities enterprise-wide.”
The Monarch media ad sales platform serves as integral hub to any media company’s sales organization, providing a unified view for disparate data sources, including first and third-party data, throughout the workflow. Utilizing multiple integration points coupled with data aggregation and normalization capabilities, Monarch provides users with full visibility into their business. Thus, revenue opportunities can be easily transitioned between sales teams without losing momentum.
“Our platform is not only designed to provide media companies with the tools and intelligence to more effectively manage their advertising revenue, but also optimize it,” commented Mark Gorman, CEO, Matrix Solutions. “We are very pleased to be working with Vista Radio and look forward to serving as an innovative technology partner to them with a steadfast focus on supporting their advertising revenue growth moving forward.”
For more information, visit Matrix Solutions at www.matrixformedia.com.
About Matrix Solutions
Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing business. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit matrixformedia.com.
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